Posts tagged with Kickstarter

Big brands embrace crowdfunding for marketing purposes

Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms.

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Kickstarter reminds consumers: we're not a store

Crowdfunding is on the rise, and while crowdfunded investments in startups are some months off in the United States, services like Kickstarter have given individuals and businesses a viable way to raise money -- in some cases hundreds of thousands or millions of dollars.

As the most prominent crowdfunding platform in the U.S., Kickstarter's biggest success stories are well-publicized, but there's also a dark side to Kickstarter that is increasingly being talked about.

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Kickstarter coming to the UK later this year

While entrepreneurs in the United States wait for crowdfunding-based investing to become a reality, one of the most popular no-strings-attached US-based crowdfunding sites is delivering some good news for individuals in the UK who are looking for a few good benefactors.

Kickstarter, which to date has helped businesses, entrepreneurs and creatives raise some $275m across more than 63,000 projects, announced today on Twitter that it will be jumping the pond and making a UK debut this autumn.

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Crowdfunding in numbers: stats

The global edition of our Internet Statistics Compendium saw further expansion this month as the e-commerce chapter grew to accommodate fresh data looking at the rise of crowdfunding.

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15 online business models you’ll wish you’d thought of first...

It should come as no surprise that the continuing development of the internet is consistently resulting in significant shifts as to how businesses operate, consumers react and how products are bought.

Naturally, the very fundamental structures of business models are evolving in line with this, becoming far more flexible and innovative than has arguably ever been seen before.

Last year, I explored how the recession was effectively forcing organisations to get smarter and raise their levels of success. This year, I expect to see a greater emergence of innovative and disruptive business models, as well as new companies.

Already, there are lots of sites and services that currently exist, but I'm sure there's plenty more that will appear. 

Here are some that have caught my eye recently... 

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Diaspora turns anti-Facebook sentiment into $200,000

The amount of distrust currently surrounding Facebook's approach to privacy may not be enough to get people to stop using the world's most popular social network. But it is plenty to get a few young upstarts some funding to create a competitor.

Four young NYU kids are now in the possession of $200,000. And all they have to do is create a feasible, scalable alternative to Facebook. By September.

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