Posts tagged with Kindle Fire

Strategic analysis: Amazon's Kindle Fire

The audience at the Kindle Fire press event yesterday erupted into a froth of mechanical action the instant Amazon CEO Jeff Bezos walked onstage.  

Clicking, snapping, tapping; several hundred silent announcers began telegraphing details to the folks back home. A day later, and those details have been spread all over the mediasphere.

But what's happening from a broader industry perspective?

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Amazon readies the Kindle Fire: report

Amazon's Kindle e-reader may be one of the most popular e-readers, but the company's long-term position in the market is far from certain.

On one flank, the Kindle competes with the most popular tablet device, the iPad, and on the other, competitors like Barnes & Noble have built more sophisticated devices like the NOOK Color.

So Amazon is rumored to be responding later this week with a new version of the Kindle that's more like the iPad and NOOK Color.

Dubbed the Kindle Fire, it will reportedly feature a 7" backlit display, books (of course), plenty of magazine subscriptions, and apps to boot.

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