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Posts tagged with Kit Kat

Kit Kat uses AR app Blippar for Euro 2012 promotion

Nestle has unveiled a new augmented reality (AR) promotion on its Kit Kat wrappers that allows customers to play virtual football using their smartphone.

By scanning the packaging with free AR app Blippar users can access the Euro 2012 table football game where they have to build a high score by saving as many shots as possible.

All scores will be posted to the game’s league table and one person will be chosen at random to win €2,012.

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