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Posts tagged with Knotice

41% of email is now opened on mobile devices

The proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on course to surpass desktop by the end of this year.

The findings, which come from a report by Knotice, show that smartphones now make up 29% of the total while tablets account for 12%.

This increased from 26% and 11% respectively in the first half of 2012.

And despite the increasing dominance of Google’s Android operating system, iOS devices account for the vast majority of mobile email opens.


27% of emails are opened on mobile devices: stats

Further proof of the importance of mobile for email marketers is provided by new stats showing that more than a quarter of emails are opened on phones and tablets.

Knotice conducted a study of 974m emails sent in the second half of 2011, and found that mobile open rates had grown from 20.24% in the first half of the year to 27.39% in the second.

The research also provides a useful breakdown of open rates between tablets and mobiles.