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Posts tagged with Knowledge Networks

Social media doesn't drive purchasing decisions: report

Can social media influence purchasing decisions? Lots of time and money has been invested in a clear bet that the answer is 'yes'.

Some cite anecdotal reports regarding commercial activity on sites like Twitter, for instance, as evidence that popular social media services are playing an increasingly important role in purchasing decisions. But is social media the boon to the influence of purchasing decisions that many believe it is?