Posts tagged with Kpmg

KPMG makes the World Economic Forum a better place for social media

Following the NFL championship games via Twitter on Sunday was a lot like trying to match the cherries on a slot machine that never stops spinning. It hurt the eyes, those rapid-fire tweets. 

Now imagine that experience replicated on a global scale when the World Economic Forum (WEF) Annual Summit begins tomorrow, and international leaders in business, politics, and education, as well as top journalists, touch down in Davos, Switzerland. Imagine the social media frenzy.

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64% of UK consumers would pay to stream films online

Almost two-thirds of UK consumers are willing to pay to stream films online, while 30% would pay for TV shows.

But statistics from KPMG’s Media and Entertainment Barometer show that the willingness of consumers to pay for streamed TV is still yet to take off in the UK, increasing just 3% between September 2010 and October 2011.

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UK internet users like ads, sort of

It's commonly accepted in the online publishing world that internet users don't like ads. While 'hate' might be strong word, it's hard to argue that advertising is an internet user's best friend.

For publishers relying on ads to pay the bills, that usually means one thing: striking an appropriate balance. Enough ads to pay the bills, not so many ads that your users 'hate' you.

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