Posts tagged with Kraft

Why Kraft's content strategy generates 1.1bn impressions a year

Last week I wrote about IBM’s content strategy and why I think it’s one of the best I’ve seen from a tech company. 

I find it interesting to focus on individual brands to see if there’s anything to be learnt from what they’re doing content-wise, and this time I wanted to cover the Creme Egg-ruining food giant Kraft.

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Will Amazon Dash be an ecommerce breakthrough for CPG brands?

When Amazon announced Amazon Dash, a device that lets consumers reorder common household products ranging from peanut butter to paper towels through their AmazonFresh accounts, many thought it must be an early April Fool's joke.

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Kraft Foods reveals the secret of content marketing ROI

Last week I found myself in Cleveland for Content Marketing World 2014, a huge event with 2,500 attendees and around 50 sponsors.

Joe Pulizzi and his team have grown this conference year on year, riding (and contributing to) the ever-growing content marketing wave.

Kevin Spacey gave the final keynote, capping a fascinating few days with what was a pretty interesting discussion of media disruption and associated Q&A.

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Kraft on Facebook: tried and tested content marketing

From A1 Steak Sauce to Easy Cheese, from Maxwell House to Vegemite, Kraft is a behemoth.

And in the food and drink sectors, content marketing seems to be a cinch. Pushing people to recipes and adding some fun around holidays, seasons, special edition products and family lifestyle are all the order of the day.

I’m just going to picture a few of the Kraft brands here, fairly simply, but go and check them out. 

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burger

Six delicious YouTube channels from food brands (and two yucky ones)

Like takeaway food, online video can be consumed pretty much anywhere.

Engaging video, with its heritage in television programming and advertising, is eminently sharable through social media, and can be staggeringly successful, or altogether lacking in umami.

So, which brands are using video, and YouTube in particular, to great success? How have these brands approached the creative in shareable content, and who has yet to nail it?

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