Posts tagged with 'kroger'
It’s no secret that people commonly use smartphones while in-store, however a new report has revealed the extent to which mobile devices influence the purchase journey for grocery shoppers.
A survey of 1,400 people who were logged into Wi-Fi hotspots found that 83% of respondents use a smartphone or tablet to prepare their shopping list, while 59% use a mobile device to search for recipes.
Almost two-thirds (64%) of respondents then use their smartphone while in-store to help them shop.
The data is obviously skewed to only include people using some sort of mobile device, however it is a useful indicator of how connected consumers buy groceries.
In the latest instalment of our series of posts looking at how major brands use social media I’ve decided to turn the spotlight on Kroger.
The Kroger Company is the second largest retailer in the US behind Walmart, though it owns a number of subsidiary chains as well as its Kroger-branded stores.
But as we shall see, its huge profit margins don’t necessarily translate into success in social.
To compare Kroger’s social strategy to other major international brands, check out our posts looking at Walmart, Tesco, Starbucks, Tiffany & Co. and Nike...