Posts tagged with L’Oreal

As companies embrace Amazon advertising, some SMBs struggle

For years, while it attracted headlines for its retail and cloud businesses, Amazon has quietly been building an ad business that could make it a big force in digital advertising as early as this year.

Behind Amazon's potential to become a digital ad giant is a powerful trend: more and more consumers are using Amazon as a product search engine.

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Six tips for loyalty program success

Loyalty programs are everywhere.

But while a recent study (PDF) conducted by Bond Brand Loyalty and Visa found that these programs appeal to the majority of consumers, actually building loyalty requires more than just the launch of any old program.

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Instagram carousel ads gain traction as social content marketing gets more visual

Instagram has fast become a go-to social platform for brands and Instagram's owner, Facebook, has been encouraging advertisers to embrace it as its user ranks have swelled to more than 300m.

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