Posts tagged with Landing Page

Landing page review: are Apple and Amazon making the most of Christmas search traffic?

As has been the case for the past few years, it’s safe to assume that tablets and e-readers will be a popular gift idea this Christmas.

And with ecommerce spending in the UK predicted to reach £20.4bn in the final two months of this year, brands need to be visible in search results to maximise their sales.

New data shows that Amazon is in prime position to benefit from the spending spree as it is highly visible in SERPs for a number of popular electronic items.

This is particularly true for tablet and e-reader devices, where the retailer features in the top positions for 80% of popular keywords in organic search.

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The power of a first impression: infographic

More than one-third of the internet population now shops online, so there are a lot of potential customers out there for e-commerce retailers.

And the importance of a well-designed homepage to clinching a sale cannot be understated, as research shows that it takes just two-tenths of a second for customers to form a first impression of your site.

This infographic from Webs reveals what users look at when they visit your site and which aspects need to catch their eye in order to encourage them to make a purchase.

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Facebook Like: an online retail case study

Should publishers like Facebook's new Like button? I recently wrote about some of things publishers might not like about it.

One commenter who is a fan of the Like button took issue with them. He asked, "...allow me to ask you whether YOU have quantitatively measured the impact of the five risks that you are warning against?"

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