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As the year draws to a close, here's some final advertiser inspiration to make those ad budgets work harder.
Some retailers are making basic errors preparing their landing pages for Black Friday.
As we've discussed previously, retailers need a year-round Black Friday landing page to ensure that they achieve decent search rankings and keep their audience informed.
Granted, Black Friday only truly hit the British consciousness during 2014's elbow-fest, but some websites have missing pages or redirects where their Black Friday landing pages once were.
Let's start with an internal link.
So, here's why internal linking is important.
But how should one go about internal linking, ensuring the maximum benefit for users and best visiblity in search engines?
We've been looking at some analysis of search performance in the lead up to Black Friday.
Electrical retailer Currys has had its strategy licked for some time, whereas Amazon has the odd improvement it could make to its usually omnipresent site.
Both sites show a consistent (and year-round) landing page is important for brands capitalising on annual events.
The UK political parties are experiencing a huge upsurge in traffic to their websites as the 2015 general election approaches.
But which ones have created landing pages good enough to turn visits into votes?
In the last post, I looked at how consumers search for home insurance, and now it's time to look at landing pages.
Here are a couple of the issues the users identified...
As I previously mentioned in a post on how insurance companies use search marketing, it’s a challenge for insurance companies to do well in search thanks to the popularity of comparison websites.
However with a solid SEO strategy and a focus on paid search marketing it is possible for financial services to direct traffic away from the comparison sites and lead searchers straight to their own door.
Which type of business lead do you close the best? Is it a phone lead or a form lead? Maybe an online chat or a list of leads you've bought?
Research has shown that phone leads have the highest chance of closing and I'm here to help you get more of them.
Landing pages have been evaluated by Google as part of Quality Score since 2005, which has an affect on CPCs and ad positions.
In this excerpt from our PPC Best Practice Guide, here are four ways to improve landing page Quality Score...
Are you a conversion-focused marketer stuck in the straightjacket of organizational politics?
Here are four lightweight conversion fixes that won't tick off your boss or developers.
This was going to be a rigorous test of another specific UK fashion retailer’s paid search strategy, through to landing page and eventually checkout. Essentially a complete ecommerce journey from the customer’s point of view.
But then I was bombarded with LED festooned Christmas tree jumpers, wool sweaters featuring Santa with a fake wobbly Santa belly and pullovers with Rudolph’s glowing red nose and things went dramatically off-course.
In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.