Posts tagged with L Bi

How do mobile and desktop SEO differ, and how can you improve rankings?

The proportion of search traffic from mobile devices grew ever larger during 2012, peaking at 46% on Christmas Day for some retailers.

And Google probably isn’t alone in predicting that mobile search queries will soon surpass those made on desktop.

But despite the increases in traffic and paid search spend, we’ve seen evidence that show brands aren’t fully aware of how to optimise pages for mobile search.

To give an broad overview of how mobile search differs from desktop and some of the issues that sites need to be aware of, I asked three SEO experts for their advice.

This is the first in a series of posts that will examine the intricacies of mobile search in more depth...

2 comments

64% of companies have moved beyond social media experimentation: report

According to Econsultancy's State of Social 2011 report, produced in partnership with LBi and bigmouthmedia, two-thirds of companies have moved beyond the experimental phase of their social media strategies. 

Following similar surverys in 2009 and 2010, this year’s research also shows that companies are now focused on the ‘big four’ networks. Not only this, but social media activity is more likely to be integrated with other marketing channels and across business functions.

8 comments

Q&A: LBi's Ewen Sturgeon on the Bigmouthmedia deal

Ewen Sturgeon LBIAs announced yesterday, LBi and Bigmouthmedia merged to create 'Europe's largest digital agency' in a deal worth £100m. 

I've been speaking to LBi's Ewen Sturgeon, CEO UK & EMEA, to find some more details about the merger, and ask about trends in the sector in the coming year...

5 comments

LBi and Bigmouthmedia announce merger

Search heavyweight Bigmouthmedia today announced a merger with LBi, one of the top digital marketing agencies, to create "Europe's largest digital agency".

In a deal worth around £100m, the two companies will come together "to offer clients digital marketing, consulting and technology services wherever they operate, all under one roof."

2 comments