Posts tagged with Lbm

Understanding user experience within customer centricity

This article is the first in a series of extracts taken from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that we are witnessing.

This extract, written by Econsultancy's Research Director, Linus Gregoriadis, will focus on the user experience aspect of customer centricity, although other topics covered within the document include channel diversification, data, social media and content strategy.  

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The A-Z of location-based marketing

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Econsultancy’s new Location-based Marketing Smart Pack has just been released as a theory-driven explanatory guide about this rapidly evolving area.

I’ve identified 26 key elements inside this wide and complex channel that you probably need to be aware of. Notice that it’s a mixture of trends, platforms, strategy and more, as I’ve avoided simply listing the main players in the market that everyone knows about.

Let me know if you think I’ve missed anything important!

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