Posts tagged with Lead Gen

Gamers coming clean on scam ads: Is contrition enough?

The social gaming lead-gen controversy sparked by TechCrunch's Michael Arrington came to an end this week when OfferPal, the company he singled out for scamming users and advertisers, replaced its CEO and posted a mea culpa for its past and current practices.

Beyond that, Facebook, MySpace and mega gamer Zynga have made moves this week to better regulate gaming offers. Will the move decimate the social gaming industry?