Posts tagged with Lead Gen

Google launches new lead gen product as search bug quashes competitors

If questions lingered about Google's commitment to lead gen, the world's most popular search engine answered them this week with the launch of Google Compare for mortgages.

The service, which helps consumers shop for a mortgage from multiple lenders, was announced earlier this year and is now available in California. Google plans to launch in other states soon.

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Keeping track of your competitors

Analysing your competitors through social media monitoring

Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned. 

 

However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become the leader in your chosen area of expertise. 

This article is aimed at explaining the methods that can be put in place to track competitors through social media monitoring (smm) and what benefits this could have for your company.

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Generating viable leads

How to use social media monitoring to generate viable leads

There are numerous advantages for businesses in using social media monitoring tools, most of which are regularly discussed. But one of the benefits that is quite often overlooked is lead generation. 

The figures are rather extraordinary. 68% of marketers claim to have created leads from social media sites and 55% have closed deals found from a social media lead. 

This article is aimed at explaining how to navigate the key areas of creating a lead generation campaign, in order to assist in the finding of viable leads for your business.

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Is Google selling leads in the UK?

Every so often a simple Google search reveals a hint at a new Google initiative.

In recent months we've seen various different types of ad extension formats and it seems that selling leads rather than clicks could be the next big push in Google's continuing search for revenue streams away from the simple click.

Peter Bell from Fuse Lead Marketing (@fuselead) recently alerted me to an interesting discovery which seems to have appeared over the last few weeks in the UK.

If you are signed into one of Google’s services (LeadPoint uses Google for email) you might stumble across a new type of ad extension in the top ranked ads – namely a way for the advertiser to capture your contact information and permission to contact you without clicking through.

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Lead generation: four questions to ask your provider

When it comes to choosing a lead provider, advertisers are spoilt for choice. There are plenty of companies offering lead generation services from digital agencies, specialist lead generation companies, vertical specific suppliers to lead marketplaces and platforms.

So how do you cut through all the marketing spin and work out which one is right for you?

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Four steps to profiting from a decent domain name

If you're an entrepreneur, or budding entrepreneur, making money online can sometimes seem like a real challenge. In my opinion, that's often because entrepreneurs focus on the wrong thing. They want to create a 'startup' and become the next Facebook or Twitter.

That's a tall order and, for most of us, a recipe for disappointment. But if you're willing to start out small and work hard, profit on the internet isn't so elusive.

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