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Posts tagged with Lead Generation

Is online lead generation right for your brand?

An increasing number of brands are starting to take Online Lead Generation (OLG) seriously and making it a central part of their online customer acquisition strategy and it’s not hard to see why. 

If you sell widgets and you can capture leads where the consumers are all interested in buying widgets then you can put a process in place to turn those interested customers into sales and therefore revenue. Simple right?

For many brands it is pretty simple but before you decide to allocate thousands of pounds to a lead gen campaign it pays to take a step back and ask yourself a few questions to work out whether OLG is right for your brand. 

3 comments

Online lead generation: is your brand holding you back?

Online lead generation can be a very useful tool for bands in their online customer acquisition strategy but a branded campaign is not always the best way to generate leads.

7 comments

Paid search and online lead generation: can they exist together?

Can paid search and online lead generation co-exist in the same marketing plan, or do advertisers buying leads just end up cannibalising their own own search efforts?

As online lead generation starts to establish itself as a separate discipline in online marketing and an increasing number of advertisers start to see the benefits of paying for leads on a CPL basis, marketers will have to start making some decisions to allocate sufficient budgets to their online lead generation campaigns.

For many lead products, paid search is still one of the most important ways to generate premium leads. This raises a few interesting issues for advertisers running paid search campaigns at the same time as buying in third party leads on a CPL basis. Can the two really exist together in the same marketing plan?

3 comments