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Posts tagged with Leads360

The affluent trap: how should publishers and advertisers value audiences?

Read a few media kits from publishers looking to sell ad inventory on their websites and chances are you'll notice a trend: wherever possible, publishers will try to play up the 'premium' nature of their audiences.

From income to education, more is apparently better. It seems to make sense: an audience of highly-educated individuals earning above-average salaries sounds perfect on paper. But is it?

Perhaps not if you consider a recent study conducted by Leads360.