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Posts tagged with Lean Marketing

Micro-failures and the future of marketing

There is a seismic shift occurring in marketing as startups, for various reasons, are forced to discover new ways to grow their user bases.

I’d rather not bore you with another philosophical rant about how everything is changing (even though it is), so instead, I'll share with you one of the underlying insights that is at the core of this new marketing ethos, micro-failures.