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There's no accounting for taste, but I often think it a bit of an anomaly that many of the world's incisive businessmen and women spend their spare time with their heads in books that look like they came from the self improvement aisle of an airport book shop.
I'm sure you know the business books I'm talking about - they have grandly ambiguous titles and include hyper-extended metaphors.
Perhaps these books are more useful than my blog posts, but I'd like to recommend some alternatives all the same.
The time between Christmas Day and January is peak holiday booking time, as anyone who saw an ad break on Boxing Day can probably attest to.
In fact a recent report by Hotels.com predicted that traffic to UK booking websites would peak at 8pm on 28 December, a Sunday night which for most people would be their last evening before heading back to work the following day.
It doesn’t matter what sector you work in, or what stage of the ‘journey’ you are on (it’s not unlike X Factor), digital entails transforming your products and services in a way that can sometimes feel antithetical.
Whether it’s newspapers increasing their prices, travel companies investing in new technology, or art galleries removing copyright.
That’s exactly what the Rijksmuseum did in 2012, when it put a lot of its collection online and created the Rijksstudio, allowing the public to curate, purchase, download and rework bona fide masterpieces.
Building on this work, Rijksstudio has just announced the winners of its ‘Make Your Own Masterpiece’ competition, with entrants using the collection to design something of their own.
Let’s take a look at this very Dutch and very admirable project.
Hyatt releases its Q3 results today, so I thought I’d pre-empt the webcast and take a look at the company's digital efforts.
Is its digital marketing as good as the hotels? And how do its efforts compare to some big name competition?
It turns out Hyatt is fairly solid, online. I didn’t get mad trying to use the website, and everything was easy to find, with a good mobile presence.
To take it to the next level, Hyatt would have to redesign its website to match the modern design of RoomKey or Top10.com.
It would also be great to see more rich content on the Hyatt website, rather than simply its social channels. This would allow more of the atmosphere of the hotels and the ethos of the brand to suffuse the browsing and booking process.
Let’s have a look at the brand's paid, owned and earned digital content.
Conversion optimisation is great, but to some extent it works on the premise that customers know what they’re looking for. Ok, checkouts, calls to action, merchandising should always be finessed, but optimisation is a means of squeezing more from specific intent.
But what if moving the customer towards the magpie psyche is the future of selling online?
A new ecommerce model is emerging and it works on the premise that customers can be encouraged to ‘bag at will’. All retailers need to do is surface rarer, quality products that are socially proven and most importantly look great.