Posts tagged with Levi's

The Digitals

20 noteworthy campaigns guaranteed to inspire your own digital marketing

Which campaigns have you seen recently that are defining the digital marketing landscape?

Genius can recognise genius, right? So, we asked this question of some ingenious folk shortlisted for Econsultancy and NMA's The Digitals Awards (we'll be handing out the awards on June 27th at a swanky swank bash).

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Eight brands that crowdsourced marketing and product ideas

Nissan has just announced a new marketing campaign that uses its social channels to allow fans to help customise and name a one-off version of the Juke Nismo.

The campaign, which is fronted by ex-F1 driver Johnny Herbert, asks fans to contribute ideas for the kind of technology that should be incorporated into the car using the hashtag #Jukeride.

The idea is to use digital technology to help Nissan's professional driver's improve their skills, while also allowing the brand's social community to get involved with the development process.

A key part of the campaign involves a companion remote control helicopter that takes off from the roof of the car and tracks the driver's performance while also providing unique footage of motorsports events.

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Are you there brands? It’s me, Andre

Nearly a month ago, I found myself having coffee at a café with friends. We sat sipping our respective lattes and cortados making small talk. Mid-conversation, we were approached by what appeared to be a student carrying leaflets for a new juice bar.

The leaflets weren’t too enticing, but they did lead our conversation into the realm of advertising. We began asking ourselves a question: when it comes to ads and brands (especially newer ones), what are the key points that push us to embrace them? Not only embrace, but adopt brands as legacy?

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Levi's uses Instagram to crowdsource stars of next campaign

Levi’s is to launch a global casting call for its 2012 brand campaign using photo-sharing app Instagram.

The brand is testing out crowdsourcing via the app, which now has 15m users and recently saw US President Barack Obama sign up.

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Facebook Like: an online retail case study

Should publishers like Facebook's new Like button? I recently wrote about some of things publishers might not like about it.

One commenter who is a fan of the Like button took issue with them. He asked, "...allow me to ask you whether YOU have quantitatively measured the impact of the five risks that you are warning against?"

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