Posts tagged with Lfw

Nine of our favourite social campaigns from September

As a new month begins it’s time to look back and round up some of the most noteworthy social campaigns we’ve seen in the last 30 days or so.

This time it includes Burberry, Topshop, Peugeot, Paddy Power, Stonewall, Grant's Whisky and new Instagram ads.

Paddy Power is among the brands that will be speaking at Econsultancy's Festival of Marketing in November. The two-day celebration of the modern marketing industry also features speakers from LEGO, Tesco, Barclays, FT.com and more. 

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Eight interesting digital marketing stats we saw this week

It's Friday, so it's time for the ever-popular internet statistics round up.

This week it includes London Fashion Week, digital natives, travel bookings on mobile, video gaming, and the impact of both duplicate and quality content on Google rankings.

For more great stats, download the Econsultancy Internet Statistics Compendium...

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Burberry logo

How Burberry and Topshop used social to rule at London Fashion Week

London Fashion Week is over for another year, and what a week it's been.

The Econsultancy content team have been to exactly zero catwalk shows and no glitzy parties, and quite frankly we're exhausted.

Thankfully our friends in the world of fashion were kind enough to share all the glamour via social media, so we have a fair idea of what went on at the major fashion shows.

Data from Hotwire PR shows that Burberry managed to drive the most conversations around its show with 21,958 tweets, while Topshop came a distant second with 9,108.

This is likely because they're two of Britain's most recognised fashion brands, but both have also engaged in some interesting social activity around London Fashion Week.

Here's a quick run through of what they've been up to, and for a look back at previous years read our posts from LFW 2013 and 2012...

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