Watch out, brands are about!
The latest trend in advertising has its roots in the hoary old world of Candid Camera style practical jokes, or to use a UK equivalent, Beadle’s About.
Although the extended televised prank has long fallen out of fashion in the UK (though Dom Joly is inexplicably back on TV) the USA has seen a huge and seemingly never-ending revival of extreme stunts and japes thanks to Jackass and Punk’d.
Although Punk’d just had Ashton Kutcher’s celebrity mates having their Mercedes Benz’s fake-bumped into, the current crop of prankvertisements are aiming for real shock value to achieve notoriety and therefore virality.
Here are six of the most recent examples:
We are slightly delayed on our weekly showcase of The Dachis Group's Social Business Index from last week which focused on Halloween and early New Years competitions so this week we'll have two!
The Dachis Group has analyzed three well-known brands – Nivea, LG and Dreamworks - to show why they are faring better in the social space this week.
We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.
Visa has announced that its NFC payment system is now certified for use in LG, Samsung and RIM smartphones.
The payWave application allows consumers to use their mobile to pay for goods at the point-of-sale.