Posts tagged with Liberal Democrats

Houses of Parliament

A comparison of the Labour, Conservatives, Liberal Democrats and UKIP websites

With political fever in the media building towards a 2015 general election I’ve taken a look at the present state of the four main UK political party websites (Conservatives, Labour, Liberal Democrats and UKIP). 

This review and analysis is based upon website ease of use and content engagement from the perspective of a new visitor. 

So which party has the best website strategy? 

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UK political parties’ PPC election strategy just doesn’t exist

With the election in full flow two members of my team at Net Media Planet, John Hillman and Matthew Ncube, decided to monitor the main political parties’ PPC activity.

Here’s their take on where the three parties have all been going wrong.

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Tories win Nielsen's email usability test

Jakob Nielsen has been busy looking at the emails of the three major UK parties, rating the Conservatives' emails best for usability, with the Lib Dems in second, and Labour third, much like the state of the polls at the moment. 

In his latest Alertbox post, the usability expert rates the emails for sign-up pages, content, subscription management, and subject lines. 

I was due to follow up on my previous post about the three main parties' email strategy, so I've looked at Nielsen's findings, as well as some of my own... 

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Lib Dem website tops for usability: study

As well as doing better than expected in the polls, the Liberal Democrats website is best out of ten political party sites in the UK, with the Conservatives in second place, and Labour's site at number seven.

This is the verdict of a Webcredible study of UK party websites, which gives the Lib Dems' site 80%, while the Conservatives scored 67% and Labour on 48%. 

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Political parties fail on email marketing

It seems that the UK's political parties have a lot to learn about email marketing, with all making some basic errors in their campaigns. 

As demonstrated by Barack Obama, email can be a powerful tool in political campaigning; allowing parties to build up a profile of their subscribers, and to bypass the media and open a direct channel of communication with potential voters. 

However, according to my own research so far, the email marketing strategies of the three main UK parties could be improved...

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