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Posts tagged with Lifecycle Marketing

Three simple automated email strategies every travel business should use

If you're a small to medium-size travel or experience brand, the following three strategies are sure to help you increase conversions and retention rates.

If you're a big player in the sector, take a look anyway. There might be a gap that one of these could fill or a little inspiration.

Either way, I hope you find them to be useful. 

1 comment
Your replacement in 2014?

Could you be replaced by a robot?

Marketing Technology is advancing at a huge pace, and some of it is aiming to replace the humans in the marketing department.  

We need to decide if this is a good thing, and this post considers the arguments...

6 comments
surprised? I was!

OMG! you mean RFM is useful?

Those of an analytical/numeric persuasion in marketing can often be heard wittering on about 'RFM scores' and 'quintiles', and much of the time these ideas feel like something completely irrelevant to the “real world”…

…but a couple of weeks back I had a real OMG! moment, when I had a stark lesson in just why these ideas matter, and how powerful they can be.

0 comments
Not all abandoned baskets are this bad - picture of abandoned baby

Six ways to make abandoned baskets work for you

Magiq, 2013While some abandonments are never a good thing, abandoned baskets in the online channel can be a rich source of revenue.

This post tries to explain why, and how to make the most of this opportunity.

4 comments