Posts tagged with Lightspeed Research

Email marketing boosts sales across channels: report

When retailers send out emails to their mailing lists, they might hope to see a jump in online sales. But according to a study conducted by Lightspeed Research on behalf of email marketer e-Dialog, they should also be looking for a jump offline.

That's because the study found that nearly 60% of consumers who receive a marketing email are more likely to make an in-store purchase. The even better news: only a small number of consumers indicated that they'd be less likely to make an in-store purchase because of a marketing email.

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Ads perform better when the sun goes down

The saying 'Timing is everything' is a simple statement that packs a powerful truth.

Add online advertising to the list of things it applies to.

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