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Posts tagged with Likes

Stüssy: will Strip for Likes on Facebook

Fashion brands are generally in the business of selling clothes.

But getting consumers to Like you on Facebook is difficult, so Amsterdam-based Stüssy apparently decided that a different approach was required to boost the number of fans it has on Facebook.

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Social signals and search: what is the impact?

It's no secret that search engines are increasingly looking at social signals such as tweets or Facebook Likes as part of their fast evolving algorithms.

The arrival of Google+ and subsequent launch of brand page functionality has focused the spotlight on social signals as a factor in influencing search engine visibility.

As part of the research for our latest Quarterly Digital Intelligence Briefing, we looked at the impact this trend is having on digital marketers. Here, we have also talked to some leading search experts about their thoughts on this subject.


Bing adds more Facebook integration

Despite the potential for search engines to leverage data culled from popular social networking hubs like Facebook and Twitter, it's still unclear what social's long-term role in search will be.

When it comes to Bing, however, one thing is clear: Microsoft 'likes' Facebook.


What's a Facebook status update worth?

Facebook is the king of social media, and eager to tap into a 500m-plus strong audience, brands have flocked there to reach consumers on the world's most popular social network.

Setting up a Facebook Page gives brands the ability to collect 'fans' and to reach out to them directly. Some of the world's most recognizable brands (and individuals) have millions of fans, a potentially powerful marketing asset.


Facebook fan CPAs rising: report

Facebook is an increasingly important tool for marketers, many of whom are purchasing ads on Facebook to drive consumers to their Facebook Pages.

Qualitatively, Facebook's importance is hard to deny, but plenty marketers have largely struggled to quantify the costs and ROI associated with their Facebook marketing efforts.


Facebook's Sponsored Stories: new ad format, same old legal problems?

With more than a half a billion users, Facebook knows an awful lot about an awful lot of people. And all the data it collects is no doubt a gold mine.

But sitting on a gold mine and actually being able to extract the gold are two very different things. Although Facebook's revenue has grown rapidly, its effectiveness at monetizing each of its users lags well behind other prominent internet companies like Google.


Facebook fans: you find them, they don't find you

Back in the 90s, brands had to answer the question: "Do you have a website?" In 2010, brands are increasingly having to answer a similar question: "Do you have a Facebook Page?"

In some respects, Facebook Pages are the new web pages. With more than 500m registered users and counting, Facebook is to brands today what the internet was to brands in the 1990s when the consumer internet was in its infancy.