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There’s no question the difference between a successful search marketing campaign and one that fails is very rarely due to a lack of creativity or a naive strategy. Far more frequently it’s down to inefficiencies or wasted resources.
So what can you do to reduce those problems? Try and constantly improve things. Those changes are very rarely revolutions in your process, but just small refinements.
What follows are eight of those small refinements and improvements that I’ve made recently which I think have made me a better link builder.
Since discovering SEO at 15 years old, I've relied on search engines to enable me to make my living online. Like many internet marketers, I make the majority of my income with affiliate marketing, but unlike many, I don't go anywhere near PPC or any form of ad buys.
I'll save the reasons I've strayed from PPC for another article, as today I want to talk about dominating search engines and getting natural, free, search engine traffic.
I have always wanted to believe in "good" link building. I understand why the other stuff works, everything from link networks through paying webmasters to outright spam, but I want to believe that you can win with great product and real organic marketing.
Today, I'm going to walk through some examples of my current favourite form of link building, namely using your developers to build cool stuff to acquire links for the long-term.
After the New York Times unearthed J.C Penney’s unethical link building practices and Google responded by manually penalising the companies search engine rankings last week, black hat SEO has been thrown into the spotlight once again.
What kind of knock on effect could this really have for SEO in 2011? Could 2011 be the year white hat prevails over black hat link buying?
I’ve been fortunate enough to write over 275 blog posts across a variety of different SEO blogs, some have been successful, others have had more a lead balloon vibe. Often you have no idea beforehand which ones are going to work.
But one pattern I’ve been able to discern is people love in-depth blog posts. So inspired by great posts, like Aaron Wall and Glen at Viperchill’s long-form posts, I wanted to produce my link building opus of as many ways I could think to build links for here on Econsultancy.
So below are some of my top tips that cover off pretty much every way you can go about building links...
Many new clients believe that climbing the rankings is down to technical tweaking of the website, when actually it’s hugely influenced by the number of inbound links to a site.
You see, search engines like Google look at what value the rest of the web places on a particular web property.
I talked in my last post here at Econsultancy about whether the PR industry had missed the boat on SEO. Although there were some differing opinions in the comments, I think the consensus was that the public relations firms could have done more to get into search engine optimisation.
Despite this reticence to get going I think there’s a scary truth that the search firms need to wake up to: If and when the PR industry gets its act together a lot of the link development tactics search companies are delivering could be delivered by someone with a public relations background.
A couple of weeks ago I was invited along to an event organised by the Charted Institute of Public Relations, discussing whether the PR industry had missed a huge opportunity to get into the lucrative SEO industry.
As is often the way, the offline event was triggered by sequence of blog posts and tweets, on the subject. Those I particularly recommend reading are from Andrew Bruce Smith, where he compared SEO company performance to PR agencies and an interesting slideshare from Stephen Waddington. John Straw also talked about how SEO is morphing into PR in a recent Econsultancy interview.
Being a search marketer who had seen myself going into PR while I was in university, I was interested to hear what the industry thought. It was a very interesting debate with a number of opinions, but the short answer is yes, they missed a huge opportunity.
Are you stuck in a rut with your link building programme? I'm in a sharing mood today so I thought I'd lift the lid on a selection of creative link building tactics I’ve been having success with...
I believe in encouraging people to do things for themselves. SEO is a vital part of evolving a website yet many businesses struggle to understand what SEO means and how they can get to grips with it.
SEO is not a dark art, it is an incredibly intuitive process that encompasses many disciplines, from research to writing content and building social media presence. Nobody is a master of all of them but you can take control of key components of your SEO strategy, helping you focus spend on areas where you need the greatest help.
That's not to say that investing in the services of a dedicated SEO partner (freelance or agency) isn't a good thing - if you don't have the resource or inclination to do this properly, then paying a specialist can be a commercially sound decision. SEO is a long-term commitment, you can't treat it like a toy to be played with for a few months, then thrown to the back of the cupboard.
This post outlines the top six things that you can do in-house to improve your website optimisation with links to free online tools to help you on your journey.
Think you're tracking just about every possible user metric on your website? But what about, say, copy and pastes?
If you have an insatiable appetite for tracking everything, a nifty little product from a company called Tynt is probably going to excite you. It tracks how many times users copy and paste your content and increases the chances that those copy and pastes will turn into backlinks.
If you're an entrepreneur, or budding entrepreneur, making money online can sometimes seem like a real challenge. In my opinion, that's often because entrepreneurs focus on the wrong thing. They want to create a 'startup' and become the next Facebook or Twitter.
That's a tall order and, for most of us, a recipe for disappointment. But if you're willing to start out small and work hard, profit on the internet isn't so elusive.