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Linkbait [ lingk bayt ] SEO noun: the process of creating and promoting content that's primarily designed to attract links.
Standard form: "we need to create some linkbait".
Active form: "that's an AWESOME piece of linkbait!"
Passive form: "...the client's just been sold three pieces of linkbait per month".
Modern form: "It's not linkbait anymore man, it's all about Likebait now".
Here's some more detail on this swearword...
Online, 'linkbait', well done, is a proven source of traffic. Those catchy, often scandalous-sounding and sometimes deceptive headlines, coupled with juicy gossip, wild speculation or blood-boiling content may not necessarily deliver much in the way of value to advertisers, but for many publishers, it's a staple diet.
But what about print-based linkbait? Can some of the tried and true linkbait techniques work for, say, a magazine?
I’ve been fortunate enough to write over 275 blog posts across a variety of different SEO blogs, some have been successful, others have had more a lead balloon vibe. Often you have no idea beforehand which ones are going to work.
But one pattern I’ve been able to discern is people love in-depth blog posts. So inspired by great posts, like Aaron Wall and Glen at Viperchill’s long-form posts, I wanted to produce my link building opus of as many ways I could think to build links for here on Econsultancy.
So below are some of my top tips that cover off pretty much every way you can go about building links...
Linkbait may be good for online publishers' traffic levels, but what does it do for their bottom lines? According to research conducted by Perfect Market, not much.
The company, which aims to help online publishers, including newspapers, better monetize their properties, analyzed more than 15m articles across 21 newspaper websites this summer to determine which types of articles bring home the bacon.
They say sex sells. And UK retailer LoveHoney is, uhm, in the business of selling sex. In an effort to sell more of it, the company has come up with a simple yet clever way to make its sales data sexy.
LoveHoney's new UK Sex Map gives customers (and curious onlookers) the answer to a simple question: how sexy is my town?
It seems like every few months, somebody has to write a blog post calling SEO a 'scam' of some sort. It's a meme that always works and this time around, it's coming from a guy named Derek Powazek, who calls SEOs "spammers, evildoers, and opportunists".
It's a great linkbait, which, ironically, is sure to help Powazek's SERPs.
For online publishers dependent on advertising, few things are as important as pageviews because more pageviews tends to equal more dollars. There's nothing inherently wrong with attempting to boost these numbers; it's to be expected.
But not all pageviews are generated equally. There are a number of swinish techniques online publishers use to inflate the number of views.
Linkbait. It's sort of like foie gras and champagne. Even if it's not your favorite meal, chances are most consumers won't turn it down.
But as a website owner, is linkbait the meal you should be preparing every day?
Linkbaiting is a widely used term to describe strategies where new web content or services are created specifically to boost rankings through attracting lots of inbound links.
Some argue that linkbaiting is an unnecessary term which just means 'great content'. Nevertheless, it is a neat term that prompts marketers to focus their minds on what makes for genuinely useful or engaging content.
Let's take a look at 10 strategies for linkbaiting.