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LinkedIn launched programmatic advertising at the end of June, intended to complement the fast-growing sponsored content on the platform.
Given LinkedIn's rich user information, this is a potential game-changer for B2B marketers.
We wanted to ask a few more questions, so we caught up with Matthew Hogg, Head of Ad Operations in the UK.
LinkedIn has been making the news a lot recently - bought by Microsoft and introducing programmatic display ads, as well as native video.
So what better time for an interview with one of its data bods, Head of EMEA Insights, Jen Brett.
Video is the future of the internet, but by and large, video's impact has been more strongly felt in the B2C world.
Consumer-oriented services like Facebook, Twitter and Snapchat have embraced video at a more rapid pace than services in the B2B world.
But that could be changing.
Here it is, your roundup of the week's digital news.
All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.
For many B2B marketers, creating and distributing content is a challenging and time-consuming process.
LinkedIn has traditionally been a very text-heavy social network for professionals, but has now evolved into a very powerful platform for hosting and distributing content.
LinkedIn is facing criticism as network full of useless updates, spam, and link requests from strangers.
Is it still a good place to reach customers in Asia-Pacific?
Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles.
In the undeniably factual words of YouTube star and all-round deep thinker Rebecca Black: ‘Yesterday was Thursday, today is Friday, tomorrow is Saturday, and Sunday comes afterwards.’
Yes, it’s that time again. The coveted Econsultancy digital marketing stats round-up is here and waiting to blow your mind like a Starman in the sky.
I have worked in social media before, but only as part of a wider role and only really to help out other people here and there.
I’m therefore little more than a beginner myself, so I thought it would be good to put together a list of things I wish I’d known about the various platforms when I first started using social.
As a B2B marketer, I’m always looking to LinkedIn as my social media channel of choice (other than Twitter, of course).
LinkedIn operates in a way that cultivates communities around certain professions and industries, and for B2B marketers this can be gold, when done well.
Twitter, LinkedIn and Yelp saw shares of their stock take big tumbles last week.
The week prior, Facebook reported earnings that fell short of analyst expectations for revenue.
Is social media hitting a speed bump, and if so, should marketers be alarmed?
My particular area of expertise is digital marketing, media and ecommerce.
However, whilst I remain excited by what is possible with purely digital marketing, I am most intrigued by marketing that makes intelligent, creative and effective use of a mixture of media.
Multi-, or Omni-, channel marketing that choreographs an experience across touchpoints both physical and digital.