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Here it is, your roundup of the week's digital news.
All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.
For many B2B marketers, creating and distributing content is a challenging and time-consuming process.
LinkedIn has traditionally been a very text-heavy social network for professionals, but has now evolved into a very powerful platform for hosting and distributing content.
LinkedIn is facing criticism as network full of useless updates, spam, and link requests from strangers.
Is it still a good place to reach customers in Asia-Pacific?
Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles.
In the undeniably factual words of YouTube star and all-round deep thinker Rebecca Black: ‘Yesterday was Thursday, today is Friday, tomorrow is Saturday, and Sunday comes afterwards.’
Yes, it’s that time again. The coveted Econsultancy digital marketing stats round-up is here and waiting to blow your mind like a Starman in the sky.
I have worked in social media before, but only as part of a wider role and only really to help out other people here and there.
I’m therefore little more than a beginner myself, so I thought it would be good to put together a list of things I wish I’d known about the various platforms when I first started using social.
As a B2B marketer, I’m always looking to LinkedIn as my social media channel of choice (other than Twitter, of course).
LinkedIn operates in a way that cultivates communities around certain professions and industries, and for B2B marketers this can be gold, when done well.
Twitter, LinkedIn and Yelp saw shares of their stock take big tumbles last week.
The week prior, Facebook reported earnings that fell short of analyst expectations for revenue.
Is social media hitting a speed bump, and if so, should marketers be alarmed?
My particular area of expertise is digital marketing, media and ecommerce.
However, whilst I remain excited by what is possible with purely digital marketing, I am most intrigued by marketing that makes intelligent, creative and effective use of a mixture of media.
Multi-, or Omni-, channel marketing that choreographs an experience across touchpoints both physical and digital.
LinkedIn has made a lot of improvements and changes to its functionality recently, not least to the ‘Publish’ function.
For those who missed it, last year LinkedIn rolled out the ability to publish blog posts directly on the platform.
The 80/20 rule is incredibly useful. As marketers, for example, it can help show us what we should be focusing our efforts on and what we should either automate or ditch altogether.
While convenient, there’s also an uglier side. For instance, when it comes to content marketing, many marketers spend 80% of their time crafting the perfect piece of content, while only 20% of their time distributing it.
Want to know what's happening in the red-hot world of Asian digital marketing?
Well this summary of Econsultancy's Digital Cream event in Singapore will help you to find out.