tag:econsultancy.com,2008:/blog/tags/linkedin Posts tagged with "LinkedIn" from the Econsultancy blog 2017-11-08T10:06:02+00:00 tag:econsultancy.com,2008:BlogPost/69567 2017-11-08T10:06:02+00:00 2017-11-08T10:06:02+00:00 Could Bumble Bizz be a serious challenger to LinkedIn? Nikki Gilliland <p><strong>Bumble, the female-first dating app, has recently launched ‘Bumble Bizz’ – a new feature aiming to help women network and forge professional relationships via the platform.</strong></p> <p>According to Whitney Wolfe Herd, the founder and CEO of Bumble, this is the next logical step for a company that has already revolutionised the dating industry. </p><p><a href="https://econsultancy.com/blog/69567-could-bumble-bizz-be-a-serious-challenger-to-linkedin/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68541 2016-11-18T14:19:15+00:00 2016-11-18T14:19:15+00:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's digital news sees plenty from the world of social media, alongside a dose of alt-right controversy and some smashing results from China.</strong></p> <p>Elsewhere, we've seen gender updates from Tinder and a lovely Rube Goldberg recruitment video from AT&amp;T.</p> <p>Dive in.</p><p><a href="https://econsultancy.com/blog/68541-all-the-digital-news-stories-you-missed-this-week-13/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68162 2016-08-12T09:50:00+01:00 2016-08-12T09:50:00+01:00 LinkedIn's Head of Ad Ops on programmatic advertising and native content Ben Davis <p><strong>LinkedIn <a href="https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2016/linkedin-launches-programmatic-buying">launched programmatic advertising</a> at the end of June, intended to complement the fast-growing sponsored content on the platform.</strong></p> <p>Given LinkedIn's rich user information, this is a potential game-changer for B2B marketers.</p> <p>We wanted to ask a few more questions, so we caught up with Matthew Hogg, Head of Ad Operations in the UK.</p><p><a href="https://econsultancy.com/blog/68162-linkedin-s-head-of-ad-ops-on-programmatic-advertising-and-native-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68135 2016-08-09T14:56:00+01:00 2016-08-09T14:56:00+01:00 A day in the life of... Head of EMEA Insights at LinkedIn Marketing Solutions Ben Davis <p><strong>LinkedIn has been making the news a lot recently - bought by Microsoft and introducing programmatic display ads, as well as native video.</strong></p> <p>So what better time for an interview with one of its data bods, Head of EMEA Insights, Jen Brett.</p> <p><a href="https://econsultancy.com/blog/68135-a-day-in-the-life-of-head-of-emea-insights-at-linkedin-marketing-solutions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68143 2016-08-08T16:07:00+01:00 2016-08-08T16:07:00+01:00 Will native video on LinkedIn be a boon to B2B marketers? Patricio Robles <p><strong><a href="https://econsultancy.com/blog/67958-if-video-is-the-future-of-the-internet-here-s-what-brands-need-to-know">Video is the future of the internet</a>, but by and large, video's impact has been more strongly felt in the B2C world.</strong></p> <p>Consumer-oriented services like Facebook, Twitter and Snapchat have embraced video at a more rapid pace than services in the B2B world.</p> <p>But that could be changing.</p><p><a href="https://econsultancy.com/blog/68143-will-native-video-on-linkedin-be-a-boon-to-b2b-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67963 2016-06-17T11:30:01+01:00 2016-06-17T11:30:01+01:00 The week in digital (in five minutes) Ben Davis <p><strong>Here it is, your roundup of the week's digital news.</strong></p> <p>All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.</p><p><a href="https://econsultancy.com/blog/67963-the-week-in-digital-in-five-minutes-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67709 2016-04-07T14:14:50+01:00 2016-04-07T14:14:50+01:00 Three ways to use LinkedIn to support your content marketing strategy David Reilly <p><strong>For many B2B marketers, creating and distributing content is a challenging and time-consuming process. </strong></p> <p>LinkedIn has traditionally been a very text-heavy social network for professionals, but has now evolved into a very powerful platform for hosting and distributing content.</p><p><a href="https://econsultancy.com/blog/67709-three-ways-to-use-linkedin-to-support-your-content-marketing-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67455 2016-02-03T02:03:00+00:00 2016-02-03T02:03:00+00:00 Is LinkedIn still useful for marketing in Asia-Pacific? Jeff Rajeck <p><strong>LinkedIn is facing criticism as network full of useless updates, spam, and link requests from strangers. </strong></p> <p>Is it still a good place to reach customers in Asia-Pacific?</p><p><a href="https://econsultancy.com/blog/67455-is-linkedin-still-useful-for-marketing-in-asia-pacific/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67471 2016-02-02T14:22:00+00:00 2016-02-02T14:22:00+00:00 Eight best social campaigns & stories from January 2016 Jack Simpson <p><strong>Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles. </strong></p> <p>But we do have some pretty impressive campaigns to show you from the likes of <a href="https://econsultancy.com/blog/67451-the-smartest-experiential-charity-marketing-campaign-you-ll-see-this-year">WaterAid</a> and <a href="https://econsultancy.com/blog/67016-land-rover-an-automotive-revolution-in-luxury-content-marketing">Land Rover</a>, along with some of the most exciting social news stories we’ve seen in the last few weeks. </p><p><a href="https://econsultancy.com/blog/67471-eight-best-social-campaigns-stories-from-january-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67436 2016-01-22T14:24:53+00:00 2016-01-22T14:24:53+00:00 Top 10 digital marketing stats of the week Jack Simpson <p><strong>In the undeniably factual words of YouTube star and all-round deep thinker Rebecca Black: ‘Yesterday was Thursday, today is Friday, tomorrow is Saturday, and Sunday comes afterwards.’</strong></p> <p>Yes, it’s that time again. The coveted Econsultancy <strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a></strong> round-up is here and waiting to blow your mind like a Starman in the sky. </p><p><a href="https://econsultancy.com/blog/67436-top-10-digital-marketing-stats-of-the-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66706 2015-07-16T10:50:00+01:00 2015-07-16T10:50:00+01:00 60 quick social media tips for beginners Jack Simpson <p><strong>I have worked in social media before, but only as part of a wider role and only really to help out other people here and there. </strong></p> <p>I’m therefore little more than a beginner myself, so I thought it would be good to put together a list of things I wish I’d known about the various platforms when I first started using social. </p><p><a href="https://econsultancy.com/blog/66706-60-quick-social-media-tips-for-beginners/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66448 2015-05-14T11:50:18+01:00 2015-05-14T11:50:18+01:00 Three effective LinkedIn marketing techniques Tom Whatley <p><strong>As a B2B marketer, I’m always looking to LinkedIn as my social media channel of choice (other than Twitter, of course). </strong></p> <p>LinkedIn operates in a way that cultivates communities around certain professions and industries, and for B2B marketers this can be gold, when done well.</p><p><a href="https://econsultancy.com/blog/66448-three-effective-linkedin-marketing-techniques/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66400 2015-05-07T10:31:43+01:00 2015-05-07T10:31:43+01:00 Should marketers worry about the social media stock slowdown? Patricio Robles <p><strong>Twitter, LinkedIn and Yelp saw shares of their stock take big tumbles last week. </strong></p> <p>The week prior, Facebook reported earnings that fell short of analyst expectations for revenue.</p> <p>Is social media hitting a speed bump, and if so, should marketers be alarmed?</p><p><a href="https://econsultancy.com/blog/66400-should-marketers-worry-about-the-social-media-stock-slowdown/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66375 2015-04-28T09:43:00+01:00 2015-04-28T09:43:00+01:00 My experiment in combining direct mail with digital/social Ashley Friedlein <p><strong>My particular area of expertise is digital marketing, media and ecommerce. </strong></p> <p>However, whilst I remain excited by what is possible with purely digital marketing, I am most intrigued by marketing that makes intelligent, creative and effective use of a mixture of media.</p> <p>Multi-, or Omni-, channel marketing that choreographs an experience across touchpoints both physical and digital. </p><p><a href="https://econsultancy.com/blog/66375-my-experiment-in-combining-direct-mail-with-digital-social/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66159 2015-03-04T14:08:36+00:00 2015-03-04T14:08:36+00:00 How to use LinkedIn’s publishing tool to increase your social reach Matt Owen <p><strong>LinkedIn has made a lot of improvements and changes to its functionality recently, not least to the ‘Publish’ function. </strong></p> <p>For those who missed it, last year LinkedIn rolled out the ability to publish blog posts directly on the platform.</p><p><a href="https://econsultancy.com/blog/66159-how-to-use-linkedin-s-publishing-tool-to-increase-your-social-reach/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65986 2015-01-21T11:02:05+00:00 2015-01-21T11:02:05+00:00 Five important channels for effective content distribution Tom Whatley <p><strong>The 80/20 rule is incredibly useful. As marketers, for example, it can help show us what we should be focusing our efforts on and what we should either automate or ditch altogether.</strong></p> <p>While convenient, there’s also an uglier side. For instance, when it comes to content marketing, many marketers spend 80% of their time crafting the perfect piece of content, while only 20% of their time distributing it.</p><p><a href="https://econsultancy.com/blog/65986-five-important-channels-for-effective-content-distribution/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65893 2014-12-22T10:41:00+00:00 2014-12-22T10:41:00+00:00 Everything you need to know about Digital Cream Singapore 2014 Jeff Rajeck <p><strong>Want to know what's happening in the red-hot world of Asian digital marketing? </strong></p> <p>Well this summary of Econsultancy's Digital Cream event in Singapore will help you to find out.</p><p><a href="https://econsultancy.com/blog/65893-everything-you-need-to-know-about-digital-cream-singapore-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65321 2014-08-29T03:00:00+01:00 2014-08-29T03:00:00+01:00 Can your LinkedIn company page replace your corporate website? Chris Reed <p><strong>There is a debate among marketing and corporate communications professionals as to what is more engaging and important. </strong></p> <p>Is it your company’s LinkedIn page or your company’s website? Undoubtedly I believe that it is your LinkedIn company page and here‘s why.</p> <p>Many people say that they have posted blogs and articles on their company website and very few people have read them let alone shared them. They are basically getting no engagement.</p> <p>The answer to me is a pure numbers one. Build it and they will come is a myth. Build it and you have to spend dollars marketing it. However if someone else has already built a community that has more than 300m people, then why not focus on that? Or at give it attention alongside your corporate site?</p><p><a href="https://econsultancy.com/blog/65321-can-your-linkedin-company-page-replace-your-corporate-website/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65374 2014-08-28T17:08:07+01:00 2014-08-28T17:08:07+01:00 Three ways to duplicate LinkedIn ad campaigns Jeff Rajeck <p><strong>LinkedIn ad targeting is great. But when you have to duplicate a campaign, you may run into trouble. </strong></p> <p>Here's how you can avoid it.</p><p><a href="https://econsultancy.com/blog/65374-three-ways-to-duplicate-linkedin-ad-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65160 2014-07-21T04:00:00+01:00 2014-07-21T04:00:00+01:00 Five simple tips for improving your LinkedIn B2B marketing Chris Reed <p><strong>Many people say to me that they don’t generate any business through LinkedIn. I have a simple reply. You’re doing it wrong.</strong> </p> <p>There has also been some debate recently on the Econsultancy blog around whether <a href="https://econsultancy.com/blog/65145-facebook-vs-linkedin-which-is-better-for-b2b-marketing#i.1td4ci03qjcngy">Facebook is more effective than LinkedIn for B2B marketing</a>.</p> <p>To counter this argument, here are five best practices to make the most of LinkedIn and achieve your business goals...</p><p><a href="https://econsultancy.com/blog/65160-five-simple-tips-for-improving-your-linkedin-b2b-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65187 2014-07-16T11:17:55+01:00 2014-07-16T11:17:55+01:00 Seven reasons why Facebook is more effective than LinkedIn for B2B marketing Jeff Rajeck <p><strong>For marketers, picking a digital ad platform to use and to master is important and is taken with as much care as any major commitment or purchase. </strong></p> <p>Here are some strong arguments why Facebook may be a better platform than LinkedIn for your B2B campaigns.</p><p><a href="https://econsultancy.com/blog/65187-seven-reasons-why-facebook-is-more-effective-than-linkedin-for-b2b-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65145 2014-07-09T10:08:00+01:00 2014-07-09T10:08:00+01:00 Facebook vs. LinkedIn: which is better for B2B marketing? Jeff Rajeck <p><strong>Do you ever wonder which social network is best for B2B marketing?</strong></p> <p>Me too, so I did some audience research and found some surprising results.  </p> <p>Here's how you can do it too.</p> <p><a href="https://econsultancy.com/blog/65145-facebook-vs-linkedin-which-is-better-for-b2b-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64922 2014-06-25T04:00:00+01:00 2014-06-25T04:00:00+01:00 Why are Asian banks letting the HR department run their LinkedIn page? Chris Reed <p><strong>As a marketer I shudder when I see a valuable communications channel like a LinkedIn company page being misused by non-marketing people such as human resources (HR). </strong></p> <p>What a missed opportunity to engage, inspire and market your company.</p> <p>Would you let your HR team create your corporate website? Of course not. </p> <p>So why are they allowed to be anywhere near your LinkedIn company page where they can do untold amounts of damage to your brand by not engaging and communicating?</p><p><a href="https://econsultancy.com/blog/64922-why-are-asian-banks-letting-the-hr-department-run-their-linkedin-page/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64744 2014-04-24T16:19:10+01:00 2014-04-24T16:19:10+01:00 10 US digital marketing statistics we've seen this week Ben Davis <p><strong>More US digital marketing statistics for you this week.</strong></p> <p>Highlights include a user milestone for LinkedIn, the changing revenues of US newspapers and consumer attitudes towards digital advertising in automotive. And lots more, of course.</p> <p>Enjoy, and make sure you take a look at the <a href="https://econsultancy.com/reports/internet-statistics-compendium">Econsultancy Internet Statistics Compendium</a> for more stats.</p><p><a href="https://econsultancy.com/blog/64744-10-us-digital-marketing-statistics-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64660 2014-04-08T16:54:02+01:00 2014-04-08T16:54:02+01:00 Why LinkedIn needs to improve its search and ad targeting Louis Gudema <p><strong>LinkedIn search targets ads poorly, resulting in wasted clicks, and returns poor people search results.</strong></p> <p>Here's why this is important and how LinkedIn can improve this feature.</p><p><a href="https://econsultancy.com/blog/64660-why-linkedin-needs-to-improve-its-search-and-ad-targeting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64077 2014-01-08T17:03:48+00:00 2014-01-08T17:03:48+00:00 42% of online adults in the USA use two or more social networks Christopher Ratcliff <p><strong>Facebook is still the dominant social site in the USA, but even more adults are now signing up to multiple platforms. </strong></p> <p>These findings come from <a href="http://pewinternet.org/Reports/2013/Social-Media-Update.aspx">Pew Internet</a>’s latest research, based on a sample of 1,800 adults.</p> <p>Currently <strong>73% of online adults now use social networking sites</strong>, and with our friendship groups, colleagues and professional connections scattered across even more social networks than ever before, it has become a necessity to sign up to multiple platforms in order to engage with them all.</p> <p>I’ve even had to adopt a second Twitter account to separate my own ‘church and state’ (or less-professional nonsense from even less-professional nonsense.)</p> <p>Here are some more social network stats from the research, covering Facebook, Pinterest, Instagram, LinkedIn, Twitter, and the relative audience crossover between each platform.</p><p><a href="https://econsultancy.com/blog/64077-42-of-online-adults-in-the-usa-use-two-or-more-social-networks/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63918 2013-12-02T17:12:00+00:00 2013-12-02T17:12:00+00:00 20 mind-blowing social media statistics: three years later David Moth <p><strong>Back in 2010 when social media marketing was still in its infancy our former research director Jake Hird <a href="http://econsultancy.com/uk/blog/7334-social-media-statistics-one-year-later">rounded up more than 20 mind-blowing stats</a> that gave an overview of how the industry was progressing.</strong></p> <p>Since then Jake has emigrated to an old British penal colony and these stats have become somewhat less mind-blowing as people now accept that social media is a massive industry.</p> <p>Even so it’s still interesting to take a stroll down memory lane and revisit these statistics to see the extent to which social media usage has changed in the past three years.</p> <p>So, here they are:</p><p><a href="https://econsultancy.com/blog/63918-20-mind-blowing-social-media-statistics-three-years-later/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63736 2013-11-07T15:01:00+00:00 2013-11-07T15:01:00+00:00 Six ways travel brands are using social for content strategy Juliet Stott <p><strong>If content is king, then social is definitely queen. With a fast growing digital society that loves to post and boast, social media has become a fundamental tool in a content marketer’s kit. </strong></p> <p>And for the travel marketers, social has been a gift. Done well, a great campaign can far outreach any traditional marketing activity in terms of audience and influence.</p> <p>Social, no longer seen as a bolt-on channel, has become an integral part of travel marketing, from PR, reputation management to customer engagement. And in many ways, it's also the voice of the brand. </p> <p>Virgin Atlantic’s ‎director of brand &amp; customer experience, Reuben Arnold says: 'Social media helps us demonstrate our personality and what we’re about'.</p><p><a href="https://econsultancy.com/blog/63736-six-ways-travel-brands-are-using-social-for-content-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63683 2013-10-29T13:20:00+00:00 2013-10-29T13:20:00+00:00 10 brand infographics worth their salt and your time Ben Davis <p><strong>Disclaimer: I hate infographics!</strong></p> <p>If not the medium, the execution is so often poor, as is the chosen subject. But I feel differently when it comes to brands. I’m interested in learning about brands and their activity.</p> <p>So, I’ve collected 10 stellar infographics here for your viewing pleasure. They’re not all by brands themselves, but all include brands and their footprints.</p> <p>They range from the mind-blowingly expansive (see the brands that own the brands) to the fruity and fun (see the Die Hard promotion).</p> <p>Just <strong>click on each stub to enjoy the full infographic</strong>. Happy stat attack!</p> <p><a href="https://econsultancy.com/blog/63683-10-brand-infographics-worth-their-salt-and-your-time/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63616 2013-10-18T16:37:49+01:00 2013-10-18T16:37:49+01:00 LinkedIn users are more interested in your company: stats Marcus Fergusson <p><strong>Twitter may be the most effective social media channel for news distribution but LinkedIn is a better way to reach the audience that cares about you.</strong></p> <p>LinkedIn is now responsible for a staggering <strong>64% of all visits from social media channels to corporate websites</strong> according to our research, which tracked an average of 2m monthly visits to 60 corporate websites over two years.</p> <p>By contrast, Facebook accounts for 17% of such visits, while Twitter is on just 14%.</p><p><a href="https://econsultancy.com/blog/63616-linkedin-users-are-more-interested-in-your-company-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63417 2013-09-18T09:25:25+01:00 2013-09-18T09:25:25+01:00 Facebook accounts for 41% of social ad budgets vs. 18% on LinkedIn David Moth <p><strong>Social media is a complicated landscape with several established and emerging social networks vying for our attention.</strong></p> <p>Yet the one constant in recent years has been that Facebook remains the undisputed king of social in terms of active users and time spent on-site – for the time being at least.</p> <p>And this is reflected in the fact that on average businesses spend 41% of their social advertising budget on Facebook, compared to 18% on LinkedIn and 17% on Twitter.</p> <p>But the split is even more extreme when looking at responses from agency staff, who claim that Facebook accounts for more than half (53%) of their clients’ budgets.</p><p><a href="https://econsultancy.com/blog/63417-facebook-accounts-for-41-of-social-ad-budgets-vs-18-on-linkedin/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63284 2013-08-23T14:18:00+01:00 2013-08-23T14:18:00+01:00 Two ways to post blogs on LinkedIn that could get you banned Jeff Molander <p><strong>Group discussion posts are part of any good LinkedIn content strategy. Yet most posts (and authors) pushing blogs are being labeled as spam by moderators, or moved to the Promotions tab. </strong></p> <p>In response marketers are posting full articles within the Group discussion itself!</p> <p>Is posting blog updates (in general) a LinkedIn content strategy best practice? Or is it dangerous a waste of time?</p><p><a href="https://econsultancy.com/blog/63284-two-ways-to-post-blogs-on-linkedin-that-could-get-you-banned/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63192 2013-08-07T11:15:00+01:00 2013-08-07T11:15:00+01:00 How good are LinkedIn's new analytics? Matt Owen <p><strong>Thanks to a series of recent updates concentrating on content and usability, LinkedIn is becoming a more important part of the social marketing mix for many companies. </strong></p> <p>In order to more efficiently prove the value of company pages, the business network has recently rolled out a new series of company page analytics that allow you to more accurately gauge the impact of your content.</p> <p>Let’s take ‘em for a spin...</p><p><a href="https://econsultancy.com/blog/63192-how-good-are-linkedin-s-new-analytics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62838 2013-05-31T12:14:01+01:00 2013-05-31T12:14:01+01:00 This week's finest digital marketing infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0003/3864/logo.jpg" alt="" width="101" height="91">This week’s finest digital marketing infographic comes from <a href="http://blog.wishpond.com/post/51251136966/infographic-q2-2013-the-state-of-social-media">Wishpond</a> with this effort looking at the state of social media marketing.</strong></p> <p>It gives a run through of various useful stats on social media usage and lead generation.</p> <p>For example, did you know that 52% of marketers have found a customer through Facebook, 43% through LinkedIn, and 36% through Twitter?</p> <p>Furthermore, roughly 46% of online consumers count on social media when making a purchase.</p><p><a href="https://econsultancy.com/blog/62838-this-week-s-finest-digital-marketing-infographic-6/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62558 2013-04-26T15:55:00+01:00 2013-04-26T15:55:00+01:00 70+ epic social media case studies, stats, blog posts and more Andrew Warren-Payne <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/0711/social-blog-third.jpg" alt="Social media" width="200" height="108">At Econsultancy, we publish a huge amount of <a href="http://econsultancy.com/reports">content related to digital marketing and ecommerce</a>. One particular area that gets a lot of attention (and rightly so) is <a href="http://econsultancy.com/reports/topics/social-media">social media</a>, which has had a profound impact on the way that consumers and businesses interact with each other.</strong></p> <p>To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset.</p> <p>And if you’re going to be applying for one of the social media jobs advertised on our <a href="http://jobs.econsultancy.com/">digital marketing jobs board</a>, these posts will help you brush up and look smart.</p> <p>Read below for more…</p><p><a href="https://econsultancy.com/blog/62558-70-epic-social-media-case-studies-stats-blog-posts-and-more/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62349 2013-03-14T19:02:58+00:00 2013-03-14T19:02:58+00:00 Sell with social media by knowing when and how to dis-engage Jeff Molander <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/0796/4028301263_6afb2c60a7_m-home-page-post-blog-third.jpg" alt="" width="190"><strong>If you want to <a href="http://econsultancy.com/uk/reports/social-media-and-relationship-development-for-sales">generate a lead or sale with social media</a> engaging customers is <em>not</em> the goal. It's the starting point.</strong></p> <p><strong> It's an open door to get customers to <em>respond</em>… to dis-engage with social media and enter into a journey with you. </strong></p> <p>In other words it's the start of a series of "fair exchanges" that guides prospective buyers toward, or away from, what you’re selling <em>on your turf</em>.</p> <p>Here's how to get started...</p><p><a href="https://econsultancy.com/blog/62349-sell-with-social-media-by-knowing-when-and-how-to-dis-engage/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62337 2013-03-14T14:28:00+00:00 2013-03-14T14:28:00+00:00 Three content marketing tips from LinkedIn on reaching its audience Ryan Sommer <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/6330/linkedin_logo.png" alt="" width="62" height="61"></strong></p> <p><strong>Since launching over ten years ago, LinkedIn has grown from a Silicon Valley phenomenon and niche social network for business to a content powerhouse that makes corporations drool for its demographic data and targeted advertising capabilities.</strong></p> <p>Fortunately for marketers, the growth of this social giant also means dedicated networks, segmented by industry, hosting expert blog posts, forums (in the form of LinkedIn Groups) and even a dedicated news stream that can drive millions of pageviews much like the early days of Digg and current <a href="http://en.wikipedia.org/wiki/Reddit">Reddit army</a>.</p> <p>Here are three tips on how to engage with content and track effectively from my conversations with <a href="http://econsultancy.com/uk/blog/10825-how-to-optimise-linkedin-s-new-company-pages">LinkedIn</a> representatives.</p><p><a href="https://econsultancy.com/blog/62337-three-content-marketing-tips-from-linkedin-on-reaching-its-audience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62183 2013-03-05T09:01:00+00:00 2013-03-05T09:01:00+00:00 The Facebook mortgage. Could social data be used for credit scores? Craig Le Grice <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/8012/Facebook_logo_1.png" alt="" width="71" height="71"></strong></p> <p><strong>I’m about to move house. Which, as is usual, has involved a painful bank transfer and a lot of paperwork. </strong></p> <p>One of the steps of self-imposed due diligence I did was to check my credit file. Everything was fine, I had a credit score in the region I expected / hoped and that was the end of it. Contracts done. Property secured.</p> <p>It got me thinking, though. That one little number is very powerful but, given today’s focus on <a href="http://econsultancy.com/uk/blog/61685-big-data-in-2013-experts-view">big data</a>, actually very simplistic in its nature.</p> <p>For something that can dictate major elements of your life (such as helping the bank decide whether or not you are ‘fit’ to buy a home), the process by which the three main credit reference agencies (Equifax, Experian and Callcredit in the UK) apply a sweeping judgement feels flawed.</p> <p>I wondered if, instead, social data could provide a more accurate picture of people.</p><p><a href="https://econsultancy.com/blog/62183-the-facebook-mortgage-could-social-data-be-used-for-credit-scores/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62125 2013-02-13T15:58:00+00:00 2013-02-13T15:58:00+00:00 Can social identity improve ecommerce? Dan Weingrod <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7626/samsung_image-blog-thumb.png" alt="" width="100" height="114">A recent Gartner press release suggested a major change in the way we might interact with ecommerce in within the next few years. Their prediction is that by 2015 fully half of retail customer identities will be based on social network identities. <a href="http://www.gartner.com/newsroom/id/2326015">The report’s</a> main thrust is on the impact of this shift on IT and security infrastructure, but what is much more interesting is the potential for a more direct connection between purchase and social identity.</strong></p> <p>The logic behind this potential growth is the frictionless “log-in with Facebook or twitter” option that allows customers to skip the laborious sign up or registration process.  But the obvious question that arises is:  What happens when social identity becomes purchaser identity? When you consider the potential meshing of purchase data with social data there appears to be a huge opportunity here for e-commerce sites to improve sales and build loyalty.</p><p><a href="https://econsultancy.com/blog/62125-can-social-identity-improve-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62104 2013-02-12T11:39:00+00:00 2013-02-12T11:39:00+00:00 Social media measurement: Is Google Analytics getting it wrong? Matt Owen <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8980/twitter_mes-blog-thumb.png" alt="http://assets.econsultancy.com/images/resized/0002/8980/twitter_mes-blog-thumb.png" width="100" height="92"><a href="http://econsultancy.com/uk/reports/social-media-measurement-digital-marketing-template-files">Social media attribution</a> is BIG news. </strong></p> <p><strong>Marketers are struggling to attribute revenue to social channels, and lack of definable ROI is one of the major reasons that businesses cut back on social investment. </strong></p> <p>I spend a lot of time looking at our own social attribution, but it strikes me that in many cases, the closer I look, the less clear a picture I have.</p> <p>This isn’t because the figures I have to work with aren’t clear.</p> <p>It’s because, in a lot of cases, they might not be true...</p><p><a href="https://econsultancy.com/blog/62104-social-media-measurement-is-google-analytics-getting-it-wrong/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62016 2013-02-01T14:42:00+00:00 2013-02-01T14:42:00+00:00 Small businesses are not impressed by Twitter: survey Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7878/twitter_logo_1-blog-thumb.png" alt="" width="100" height="100">Much of the attention lavished on social networks as marketing platforms focuses in on large brands, many of which have invested heavily in these channels and can boast about large audiences.</strong></p><p>One of the most popular social networks with brands has been Twitter, which is now generating hundreds of millions of dollars a year in ad revenue and may go public in the next year.</p><p><a href="https://econsultancy.com/blog/62016-small-businesses-are-not-impressed-by-twitter-survey/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61999 2013-01-30T12:01:00+00:00 2013-01-30T12:01:00+00:00 Facebook drives most social B2B traffic, but Twitter is top for conversions: report David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8443/social-blog-third.jpg" alt="" width="200" height="108">Despite the huge attention lavished on social media, it still accounts for only a fraction of the traffic and leads for US B2B websites according to a new report from Optify.</strong></p> <p>Overall, social accounts for 1.9% of traffic compared to 41% for organic search, however there is potential for it to become a more important and effective channel.</p> <p>This is a topic we touched on recently in a post about <a href="http://econsultancy.com/uk/blog/11289-using-social-media-to-widen-your-sphere-of-influence-in-b2b">how to use social media to widen your sphere of influence in B2B</a> and in an infographic looking at <a href="http://econsultancy.com/uk/blog/11068-how-do-b2b-companies-use-social-media-infographic">how B2B companies are currently using social</a>.</p> <p><a href="http://www.optify.net/forms/2012-b2b-marketing-benchmark-report-for-agencies">Optify’s report</a> found that companies that actively manage social media campaigns (as measured by companies who had more than one lead from social or more than 10 visits per month) have seen comparatively high conversion and engagement rates.</p><p><a href="https://econsultancy.com/blog/61999-facebook-drives-most-social-b2b-traffic-but-twitter-is-top-for-conversions-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61974 2013-01-28T15:31:07+00:00 2013-01-28T15:31:07+00:00 Twitter prepping launch of advertising API: report Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7878/twitter_logo_1-blog-thumb.png" alt="" width="100" height="100">Last year, Facebook went public in what was one of the most highly-anticipated and, as it turned out, disastrous IPOs of all time. In the past several months, the world's largest social network has managed to convince Wall Street that it will eventually monetize its billion-plus users.</strong></p> <p>That's good news for the number two social network, Twitter. Last week, reports surfaced that global investment powerhouse BlackRock is reportedly <a href="http://online.wsj.com/article/SB10001424127887323539804578264403212522508.html">looking to buy</a> $80m of Twitter shares from early employees, and some believe that the company will look to go public as soon as this year.</p><p><a href="https://econsultancy.com/blog/61974-twitter-prepping-launch-of-advertising-api-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61920 2013-01-21T12:41:00+00:00 2013-01-21T12:41:00+00:00 Goodbye LinkedIn answers, hello more Group spam? Matt Owen <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8050/question-mark-blog-thumb.jpg" alt="http://assets.econsultancy.com/images/resized/0002/8050/question-mark-blog-thumb.jpg" width="100" height="150"><strong>In a surprising move, it appears LinkedIn has plans to turn off its 'Answers' Q&amp;A section at the end of January. </strong></p><p>The official word is that "As of Jan. 31, LinkedIn Answers will be retired from LinkedIn. We will be focusing our efforts on the development of new and more engaging ways to share and discuss professional topics across LinkedIn" (some users have received emails to this effect, although so far there's little on LinkedIn's official blog about the move).</p> <p>It appears that LinkedIn will be using this change to drive more engagement around <a href="http://econsultancy.com/uk/blog/10825-how-to-optimise-linkedin-s-new-company-pages">groups and pages</a>, but is this really a good thing? </p><p><a href="https://econsultancy.com/blog/61920-goodbye-linkedin-answers-hello-more-group-spam/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61861 2013-01-15T16:08:00+00:00 2013-01-15T16:08:00+00:00 Tips for journalists and PRs working with Econsultancy Ryan Sommer <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/7848/Econ_logog.png" alt="" width="110">2013 is the year of content marketing, and that means an increase on eye strain and inbox space for the editorial team here. </strong></p> <p>As Econsultancy's Content Marketing Executive, I schedule and source content from contributors that might align well with our reports, and there are a few things I'd like to highlight as tips for both PRs and journalists working with Econsultancy.</p> <p>This includes what we do and do not cover on the blog, and pitching best practice outlined below.</p><p><a href="https://econsultancy.com/blog/61861-tips-for-journalists-and-prs-working-with-econsultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61832 2013-01-10T11:37:03+00:00 2013-01-10T11:37:03+00:00 Tech companies still failing to engage on social media: report David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7671/social-blog-third.jpg" alt="" width="200" height="108">A new report into the use of social media among the UK’s <a href="http://www.deloitte.co.uk/fast50/index.cfm">top 50 tech companies</a> has found that while usage has increased since 2011, engagement levels have actually fallen.</strong></p> <p><a href="http://www.emlwildfire.com/tech_social_media">EML Wildfire’s study</a> found that LinkedIn proved to be the most popular social network, with 98% of companies in the study having registered an account, compared to 82% on Twitter and 68% on Facebook.</p> <p>Interestingly, Facebook usage has actually dropped slightly from 70% in 2011 and would have fallen further had it not been for B2B businesses.</p> <p>In the 2010 and 2011 reports 100% of B2C companies used Facebook, however this fell to 83% in 2012, while B2B usage increased from 32% in 2010 to 65% this year.</p><p><a href="https://econsultancy.com/blog/61832-tech-companies-still-failing-to-engage-on-social-media-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61679 2013-01-07T10:28:00+00:00 2013-01-07T10:28:00+00:00 Micro-copywriting: the good, the bad and the cheesy pictures Ben Davis <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7483/beegees-blog-third.png" alt="" width="190"></p> <p><strong>Words are the most important tool marketers and ad men have. To prove it, I’ll show you a picture.</strong></p> <p>The chart beneath the Bee Gees shows that <strong>60% of people prefer a ‘print experience’</strong> to something ‘whizzy’, on a tablet app.</p> <p>Obviously, 'print-like' doesn't just mean words, it also refers to <a href="http://ajaxian.com/archives/web-design-is-95-typography">typography</a> and, to some extent, pictures. However, in this post I'll be focusing on copywriting, on an achingly small scale.</p> <p>I'll be highlighting titbits of copy that are done well, in keeping with a company's brand, and make a web experience enjoyable, as well as some that aren't so good.</p> <p>In the spirit of new media,<strong> I’m calling this ‘micro-copy’</strong>. And, to the dismay of the A/B testers, I’ll posit that some of my examples are qualitatively ‘better’ than others.</p><p><a href="https://econsultancy.com/blog/61679-micro-copywriting-the-good-the-bad-and-the-cheesy-pictures/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11358 2012-12-18T20:06:18+00:00 2012-12-18T20:06:18+00:00 HTML5 not ready for prime time? Sencha builds Fastbook, says not so fast Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/6055/Facebook_logo_1.png" alt="" width="71" height="71">Facebook, may not yet be an expert source for advice on consumer internet monetization, but when the world's largest social network talks technology, the industry listens.</strong></p><p>So when Facebook CEO Mark Zuckerberg suggested that his company <a href="http://techcrunch.com/2012/09/11/mark-zuckerberg-our-biggest-mistake-with-mobile-was-betting-too-much-on-html5/">made a mistake</a> in betting on HTML5 and decided to <a href="http://econsultancy.com/uk/blog/10610-five-lessons-companies-can-learn-from-facebook-s-new-ios-app">rebuild the Facebook iOS app</a> in response to user criticism about poor experience and performance, a lot of people took note.</p><p><a href="https://econsultancy.com/blog/11358-html5-not-ready-for-prime-time-sencha-builds-fastbook-says-not-so-fast/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11313 2012-12-12T10:25:00+00:00 2012-12-12T10:25:00+00:00 Six simple social media tips to get you noticed Matt Owen <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6956/picard_full_of_win-575x439-blog-third.jpg" alt="http://assets.econsultancy.com/images/resized/0002/6956/picard_full_of_win-575x439-blog-third.jpg" width="170">There are loads of ways to stand out on social media platforms, but frankly nothing beats due diligence and knowing what the hell you’re doing does it? </strong></p> <p>I spend a lot of time monitoring all of Econsultancy’s social feeds, and there are a number of small mistakes that I see pop up regularly.</p> <p>They’re all easy to remedy and fixing them will make your social posts look cleaner, tidier and all-round more professional.</p> <p>With that in mind, here’s one tip for each of the major platforms that you can use every single day...</p><p><a href="https://econsultancy.com/blog/11313-six-simple-social-media-tips-to-get-you-noticed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11272 2012-12-05T20:12:26+00:00 2012-12-05T20:12:26+00:00 Instagram gives Twitter a taste of its own medicine Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1045/twitter_logo_1-blog-thumb.png" alt="" width="100" height="100">Twitter wants to be a media company, and its efforts to become one have created <a href="http://econsultancy.com/uk/blog/10554-the-twitter-api-as-we-know-it-is-dead">a lot of collateral damage</a>.</strong></p><p>That's not at all surprising: when the company was positioned as a communications platform with an open API, developers flocked to take advantage of the connately-flowing river of data that Twitter produces. But many of those developers, as well as companies <a href="http://econsultancy.com/uk/blog/10245-twitter-api-evolution-cuts-off-linkedin">like LinkedIn</a>, had to be cut off as Twitter's desire to be a media company realistically requires it to control the user experience, and how its content is displayed, in consumer channels.</p><p><a href="https://econsultancy.com/blog/11272-instagram-gives-twitter-a-taste-of-its-own-medicine/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>