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10 US digital marketing statistics we've seen this week

More US digital marketing statistics for you this week.

Highlights include a user milestone for LinkedIn, the changing revenues of US newspapers and consumer attitudes towards digital advertising in automotive. And lots more, of course.

Enjoy, and make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats.

LinkedIn advanced people search feature

Why LinkedIn needs to improve its search and ad targeting

LinkedIn search targets ads poorly, resulting in wasted clicks, and returns poor people search results.

Here's why this is important and how LinkedIn can improve this feature.


42% of online adults in the USA use two or more social networks

Facebook is still the dominant social site in the USA, but even more adults are now signing up to multiple platforms. 

These findings come from Pew Internet’s latest research, based on a sample of 1,800 adults.

Currently 73% of online adults now use social networking sites, and with our friendship groups, colleagues and professional connections scattered across even more social networks than ever before, it has become a necessity to sign up to multiple platforms in order to engage with them all.

I’ve even had to adopt a second Twitter account to separate my own ‘church and state’ (or less-professional nonsense from even less-professional nonsense.)

Here are some more social network stats from the research, covering Facebook, Pinterest, Instagram, LinkedIn, Twitter, and the relative audience crossover between each platform.


20 mind-blowing social media statistics: three years later

Back in 2010 when social media marketing was still in its infancy our former research director Jake Hird rounded up more than 20 mind-blowing stats that gave an overview of how the industry was progressing.

Since then Jake has emigrated to an old British penal colony and these stats have become somewhat less mind-blowing as people now accept that social media is a massive industry.

Even so it’s still interesting to take a stroll down memory lane and revisit these statistics to see the extent to which social media usage has changed in the past three years.

So, here they are:


Six ways travel brands are using social for content strategy

If content is king, then social is definitely queen. With a fast growing digital society that loves to post and boast, social media has become a fundamental tool in a content marketer’s kit.

And for the travel marketers, social has been a gift. Done well, a great campaign can far outreach any traditional marketing activity in terms of audience and influence.

Social, no longer seen as a bolt-on channel, has become an integral part of travel marketing, from PR, reputation management to customer engagement. And in many ways, it's also the voice of the brand. 

Virgin Atlantic’s ‎director of brand & customer experience, Reuben Arnold says: 'Social media helps us demonstrate our personality and what we’re about'.

best car brands on social infographic stub

10 brand infographics worth their salt and your time

Disclaimer: I hate infographics!

If not the medium, the execution is so often poor, as is the chosen subject. But I feel differently when it comes to brands. I’m interested in learning about brands and their activity.

So, I’ve collected 10 stellar infographics here for your viewing pleasure. They’re not all by brands themselves, but all include brands and their footprints.

They range from the mind-blowingly expansive (see the brands that own the brands) to the fruity and fun (see the Die Hard promotion).

Just click on each stub to enjoy the full infographic. Happy stat attack!


LinkedIn users are more interested in your company: stats

Twitter may be the most effective social media channel for news distribution but LinkedIn is a better way to reach the audience that cares about you.

LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites according to our research, which tracked an average of 2m monthly visits to 60 corporate websites over two years.

By contrast, Facebook accounts for 17% of such visits, while Twitter is on just 14%.


Facebook accounts for 41% of social ad budgets vs. 18% on LinkedIn

Social media is a complicated landscape with several established and emerging social networks vying for our attention.

Yet the one constant in recent years has been that Facebook remains the undisputed king of social in terms of active users and time spent on-site – for the time being at least.

And this is reflected in the fact that on average businesses spend 41% of their social advertising budget on Facebook, compared to 18% on LinkedIn and 17% on Twitter.

But the split is even more extreme when looking at responses from agency staff, who claim that Facebook accounts for more than half (53%) of their clients’ budgets.

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linkedin content strategy

Two ways to post blogs on LinkedIn that could get you banned

Group discussion posts are part of any good LinkedIn content strategy. Yet most posts (and authors) pushing blogs are being labeled as spam by moderators, or moved to the Promotions tab.

In response marketers are posting full articles within the Group discussion itself!

Is posting blog updates (in general) a LinkedIn content strategy best practice? Or is it dangerous a waste of time?


How good are LinkedIn's new analytics?

Thanks to a series of recent updates concentrating on content and usability, LinkedIn is becoming a more important part of the social marketing mix for many companies.

In order to more efficiently prove the value of company pages, the business network has recently rolled out a new series of company page analytics that allow you to more accurately gauge the impact of your content.

Let’s take ‘em for a spin...


This week's finest digital marketing infographic

This week’s finest digital marketing infographic comes from Wishpond with this effort looking at the state of social media marketing.

It gives a run through of various useful stats on social media usage and lead generation.

For example, did you know that 52% of marketers have found a customer through Facebook, 43% through LinkedIn, and 36% through Twitter?

Furthermore, roughly 46% of online consumers count on social media when making a purchase.


70+ epic social media case studies, stats, blog posts and more

Social mediaAt Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other.

To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset.

And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart.

Read below for more…