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Posts tagged with Linked In

15 interesting facts about international social media use

Compiling our International Guide to Social Media has led us to some very strange places in social networks.

None more so than when exploring the most popular YouTube sites in Russia. For those who’d like to know, the third most popular Russian YouTube channel is guns and explosives channel Dmitri, with an unbelievable 478 million views, and 2.7 million subscribers (and rising every day).

5 comments

Social media: are you producing value, or promoting yourself?

There's little doubt that for many, if not most major brands, social media is a can't-ignore channel. But when it comes to branding, companies aren't the only ones using social media.

Thanks in part to the state of the global economy, the growth of social networks and the increasing importance of digital skill sets, individuals have embraced social media as a way to 'brand' themselves.

In some cases, that 'personal branding' can lead to greater job opportunities, and some even argue that individuals without a strong social media presence will increasingly find themselves at a disadvantage.

1 comment

How to optimise LinkedIn's new company pages

https://assets.econsultancy.com/images/resized/0002/4104/page_overview-blog-half.pngDespite its no-nonsense, all-business remit, LinkedIn isn't afraid of cutting a dash in the office and has updated its image in a number of ways recently.

Unlike the changes we’re seeing on some other social networks, LinkedIn’s have all been genuine improvements which put functionality and community first. 

This week saw major changes to a feature that’s previously been rather frustrating for managers: Company pages. 

LinkedIn has always concentrated on putting the individual first, so building a unified company presence on the site has had unique challenges in the past. Hopefully this makeover will give companies a chance to give their branding a more dynamic presence.

Having just updated Econsultancy’s LinkedIn page, I thought it would be good to run through the major changes and look at ways to optimise your business page on LinkedIn...

15 comments

Personal versus professional social networks: infographic

That there are significant differences between personal social networks, like Facebook, and professional social networks, like LinkedIn, seems obvious. But what are those differences exactly, and how do they manifest themselves in terms of actual usage?

To answer that question, LinkedIn turned to research firm TNS to conduct a survey of social network users and determine why they use the personal and professional social networks.

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Klout adds more useless signals to its algorithm

Klout-logoThanks to the rise of social media, there's a mad race to measure influence and help brands harness it to their advantage. That has created an ecosystem of companies vying to prove that they can most accurately identify the social media users with the most clout.

One of the most prominent players in the space, Klout, is also one of the most controversial.

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Stats: Social media growth and impact across the Middle East

As we move into the second half of the year, our Internet Statistics Compendium is really starting to offer many insights into how 2012 is shaping up across different regions.

The latest edition of our MENA report has seen some key social media data added from the Arab region this month, highlighting the continuing healthy adoption of platforms such as Facebook, Twitter and LinkedIn.

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Twitter API 'evolution' cuts off LinkedIn

What do you do when your company surpasses 100m users and begins cementing its status as one of the internet's most popular services?

If you're Twitter, you apparently start adding restrictions to the API that helped you achieve some of your popularity, cutting off functionality offered by other popular services in the process.

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content marketing strategy social media

How I generated sales on LinkedIn last week

Making LinkedIn generate more job interviews or leads for your business is all about how you think about what you already know works and getting prospects off of social media.

Contrary to what "the experts" say, knowing how to set up an engaging LinkedIn group or attractive profile is not the end game. Nor is finding crafty ways to mention your blogs, webinars or new product releases within LinkedIn Groups going to create sales.

The key to success is actually rooted in creative thinking about what you already know works and getting your target market off of social media. Here's the proof.

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LinkedIn introduces targeted status updates

LinkedIn announced two new additions to its offering this morning: LinkedIn Targeted Status Updates product and a new follower insight page to help track not only who is following you but who and how your company messages are being shared.

The targeted status updates is a huge step forward for LinkedIn. It is reminiscent of Google + circles except you have more control per each message to filter by industry, seniority, job function, company size, non-company employees, and geography.

Each message shows statistics, similar to Facebook's message insights, highlighting the number of followers in the targeted group and how many impression it received, as well as clicks, shares and the percentage of engagement.

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LinkedIn faces major security breach: report

While Facebook's stock languishes, shares of the world's most popular social network for professionals, LinkedIn, have been treated far more kindly. With a forward price-to-earnings ratio of approximately 75, investors are betting that LinkedIn's future is bright.

But the company may be in for a rough patch as word broke today that some 6.5m passwords have been stolen from the social network.

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Promoting your brand through personal networks

https://assets.econsultancy.com/images/resized/0001/9173/blogcommenting-blog-thumb.jpgOne of my regular tasks is to run through the comments on the Econsultancy blog and sweep up any spam comments.

We currently use a learning filter, so while it does let through the odd comment shilling pneumatic lubrication while simultaneously blacklisting reasoned, in-depth comments about SEO, by manually updating it, it gets better (at least, that’s the theory). 

Checking out all the comments is also extremely useful for me, as it gives me a daily digest of what users are talking about, what their consensus is and which issues are of importance to them in general.

We all benefit from this as we can use it to make our content more relevant. 

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The role of social media in financial services marketing

Today, LinkedIn launched its inaugural Financial Services Summit in New York which focused on the role social media is playing in the financial services industry. The first panel brought together representatives from American Express, Citi, Fidelity Investments, Prudential Retirement and Hearsay Social to talk about using social media in financial marketing.

It was curious to see a panel on social media where only two out of six individuals on the panel have Twitter accounts. One was Clara Shih, who runs the agency Hearsay Social, and the other, Frank Eliason, SVP of Social for Citi. The panelists' lack of Twitter accounts felt like a microcosm highlighting how most financial service organizations are behind in social media.

7 comments