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Posts tagged with Links


A guide to maximizing the impact of internal linking

Let's start with an internal link. 

So, here's why internal linking is important.

But how should one go about internal linking, ensuring the maximum benefit for users and best visiblity in search engines?

1 comment

Five reasons people link to your website... and how to make the most of their intentions

Google sees links to your website from relevant third-party sites as a vote of confidence. So why might editors, bloggers and consumers link?

Here are five common reasons, plus what you can do to turn them into visibility wins:

1 comment
zemanta review

How many links does $1,318.72 get you using Zemanta?

One of my favourite talks from SearchLove London 2013 was Hannah Smith’s ‘23, 787 Ways To Build Links in 30 Minutes’.

Among Hannah’s tips for sustainable link building, she mentioned a neat tool that helped her pick up 257 links at around $14 per link.

This tool was Zemanta, a seemingly fantastic way of providing scalable outreach.


Four long term benefits of creating awesome content: case study

As a supplier of infographics, I’m regularly asked by potential clients how a certain piece of content is worth thousands of pounds. 

Great content allows you to use a small amount of outreach time to get a relatively large number of placements, links and exposure. But it is also a great long term asset (over the year), as it has the ability to provide long term audience support for your site.

I want to use the example of a client’s infographic which we ended up hosting on our site, so I can show with examples, how much of a long term benefit great content has.

Uncovering scams as a content creation strategy

Using scams for content and links

If you are unlucky, like me, you'll recieve hundreds of spam emails every single day.

This daily deluge of spam used to be a big annoyance for me.

However, after some creative thinking, I started looking for ways to take advantage of these emails and use them as content and link building strategy.


When bad content happens to good websites

bad contentPublishers with quality content are undermining their brands and providing their visitors with a poor experience by attempting to maximize revenue through paid links to poorly targeted, often low-quality third-party content.

For example, did you know:

The one sure-fire tip for losing weight? That a certain billionaire thinks that the economy is about to crater? That Tom Brady and Bridget Moynahan are having a baby?

No? Then you’re not reading some of the content being offered up through links on some major sites.


A rose by any other name: What I’ve learnt about SEO so far this year

I’ve had a busy few months on the SEO side of my job. I was fortunate enough to attend Blueglass' SEObarcamp (a networking event for in-house SEO managers) and the three day SES conference.

I’ve also been conducting an agency review at the same time, thus picking up some interesting thoughts and tips, and meeting some great folk along the way.

Here's a short round-up of things I've learnt along the way....


How to make sure your content gets links

A lot of the SEO industry has embraced content marketing heavily over the last twelve months.

I'd like to say there is no connection with the Penguin update reducing the effectiveness of some low quality ways of getting links, but I think it did have a lot to do with it!


Build relationships, not links, for SEO in 2013

Having worked in Search marketing for around 7 years now, 2012 felt like the year of ‘blogger outreach’ to me and there were some great examples of how to do it and which brands were doing it well

Here at Confused.com we learnt in 2012 (as did many other brands I’m sure) that outreach is about building relationships not links and with that in mind we hosted a small event in December from which I thought I’d share some of our findings:


Google's disavow links tool: the experts' view

Yesterday, Google announced the introduction of its disavow links tool, which will allow sites to dissasociate themselves from questionable links. 

I've been asking some SEO experts about the thinking behing the new tool, the threat sites face from 'unnatural links' and how useful it is likely to be...


Seven ways PRs should be helping their clients' SEO strategies

The convergence of PR and SEO has been a hotly debated topic on the Econsultancy blog in recent months.

It began with a guest blog urging PRs to get a grip on SEO, followed by a post warning that SEOs will slaughter careless PR agencies.

Both articles stirred a great reaction in the comments section, with the general consensus being that SEO and PR need to work together to help achieve common goals.

Text 100’s digital and social lead Lance Concannon also addressed the topic at a PRCA event discussing the future of search and SEO.

Concannon stated that PRs should find out who owns SEO within their client’s business and build a relationship with them so they can better coordinate their efforts.


Why SEO needs to be baked in

For new sites, or site rebuilds, it's worryingly common for search engine optimisation to be the last thing considered.

From my experience, most sites that have SEO tacked on as an after-thought tend not to rank well in Google as a result.