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There’s nothing people love more than watching cute animals.
Case in point: London Zoo’s recent foray into Facebook video.
This year we brought an extra element of fun to our Future of Digital Marketing event by broadcasting a talk on Periscope.
However, this was a decision made less than 24 hours before the talk was scheduled to happen.
For years, brands and publishers in particular have been warned of the dangers of wallowing too far into Facebook.
The rationale was that if brands didn't prioritise their own publishing platforms (apps and websites), they would be vulnerable if Facebook decided to shake things up.
2016, to my mind, has seen the old argument finally put to bed, as Facebook steams into new features and publishers realise the art is in hedging bets and learning as they go.
The Royal Opera House is a digital leader in its sector, creating exciting ways to bring ballet and opera to new and existing patrons.
I caught up with Tom Nelson, creative producer in Learning and Participation at the Royal Opera House, to discuss a current project involving 360 degree video.
We covered everything from virtual reality, mobile, the future of digital experiences and the role of the Covent Garden auditorium.
These days we have fewer guest posters on the Econsultancy blog, but those that remain still bring us a fresh perspective on the industry.
Here we've picked out the top 10 guest posts of 2015 (by page views) for your delectation.
Thanks to all our contributors.
Whether you’re a Periscoper or a Meerkater we have the inspiration for you.
And if you rightfully point out that nobody who uses either live-streaming video app has ever referred to themselves as a Periscoper and Meerkater then you are truly the closest thing we have to an expert and you can probably just have a nice lie down as a reward.
If you’ve clicked on a Twitter link in the last couple of months that has taken you to a tall rectangle of shaky footage and lots of shouting in a bar, chances are you’ve stumbled on to a friend’s Periscope or Meerkat feed.
Or perhaps you were tempted to watch the premiere of Game of Thrones Season five in a deeply unsatisfying and illegal manner.
Or maybe you saw some distressing footage live-streamed from a citizen journalist who was first on the scene of a natural disaster, a street-level skirmish or a Neil Diamond concert.
The richest boxing match in history is over but according to Dick Costolo, Twitter's CEO, neither of the men who stepped into the ring this past Saturday claimed victory.
If you're an avid user of popular social media sites, there's a decent chance you've been exposed to the significant criticism that's been leveled at NBC over its tape-delayed coverage of the Olympics.
While the media giant is live streaming events online, NBC's rationale for airing the biggest events on a broadcast tape delay is simple: it can earn far more advertising dollars by capturing prime time eyeballs. That's important given that NBC isn't guaranteed to make a profit from the Olympics given the costs associated with airing them.