Posts tagged with Livestreaming

inke

Livestreaming in China: Everything you need to know

Livestreaming has been growing rapidly since 2015 in China, thanks to a slew of social apps and better mobile networks.

In this article, we'll take a look at:

  • the stats behind the rise of livestreaming
  • some brand campaigns
  • important ivestreaming platforms
  • Alibaba's investment in the trend

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Publishers turn to video to offset organic reach drop on Facebook

Earlier this year, Facebook announced News Feed updates to incorporate qualitative user feedback and prioritize content from friends and family.

And last week, the world's largest social network announced another News Feed update aimed at reducing clickbait.

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If video is the future of the internet, here's what brands need to know

Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. 

But a lot has changed since then. So much, in fact, that it's worth asking if video is effectively the future of the internet. The answer: perhaps.

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facebook live

10 pioneering examples of brands using Facebook Live

Live streaming via Facebook Live was opened to all verified brands at the end of 2015.

Since then, many brands have got involved, not just broadcasters (such as the BBC, who trialled the tool as early as October of last year).

Facebook's F8 conference revealed that APIs will be made available, allowing the integration of Live into third-party apps.

With lots to look forward to, let's look at the baby steps brands have taken so far.

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The five announcements from Facebook's F8 conference that you need to know about

This week, Facebook held its annual F8 conference during which the world's largest social network makes key announcements and launches new offerings.

Here are the five biggest developments from this year's event.

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Seven helpful tips for livestreaming success

Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.

So what should brands looking to embrace livestreaming do to increase their chances of success?

Here are seven tips.

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Eight exciting US digital marketing stats from the past week

Welcome to another dose of our regular US digital marketing stats round-up. Some say it is even more eagerly anticipated than the Presidential Election.  

This week we’re covering digital ROI, yet more ad blocking, The Oscars, Donald Trump, mobile, and more. 

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What marketers need to know about Facebook's livestreaming push

With Facebook Live, the world's largest social network has entered the live-streaming space in a big way.

As with most new Facebook product launches, there are many considerations for brands and marketers.

Here's what they should know about Live.

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