Posts tagged with Living Social

23% of LivingSocial's customers interact via mobile

Nearly a quarter of Living Social’s subscribers interact with the deals site via mobile (across both its apps and mobile site) according to the company’s UK MD Peter Briffet.

Speaking during a panel discussion at the Daily Deals Summit Europe, Briffet said that working out how to deliver better content through mobile channels was key to the industry’s future growth.

0 comments

Groupon testing new VIP service, but will it help merchants?

Everyone loves a deal, and group buying companies like Groupon have cashed in on that in a big way.

But as a publicly traded company, keeping the momentum going is a must for Groupon, which is not only facing competition from other group buying services like Living Social, but which is also trying to keep consumers and merchants happy as daily deal fatigue sets in.

0 comments

Is real-time the future of group buying?

Thanks to companies like Groupon and LivingSocial, group buying has rapidly grown into a multi-billion dollar market in just a few short years.

The reason: group buying offers both consumers and businesses a deal that's too good to pass up. For consumers, there are steep, limited-time-only discounts on products and services. For businesses, there's the promise of a flood of new customers.

5 comments

Super Bowl tech ads: the Monday morning quarterbacking

With the global economy on the mend, and tech companies in particularly feeling confident, tech  companies made sure they got a piece of the advertising action this Super Bowl Sunday.

Particularly notable: the presence of ads from two of the hottest consumer internet startups, and the iPad app that a publishing mogul hopes will blaze a path into the future for news publishers. The presence of the startups brought back memories of the .com boom, in which young, high-flying tech startups flush with investor money spent big bucks to promote themselves to the world.

1 comment

Q&A: LivingSocial's Peter Briffett on launching in the UK

US group buying site LivingSocial is set to launch its daily deals in the UK in the next few weeks. LivingSocial currently competes with Groupon in most major US cities.

I've been talking to Peter Briffett, UK MD of LivingSocial, about the upcoming launch....

1 comment

Smart marketers — and consumers — are looking for deals outside of search

Online, good search engine optimization is a priority for many businesses. Except for those that don’t want search engines to find them. And when it comes to e-commerce, there are plenty of companies that are working against Google’s efforts to make online shopping an efficient experience.

For companies that trade in deeply discounted merchandise — like Gilt, Groupon and Living Social — avoiding the crawl of search engines is part of the business model.  Their discount deals don't last long enough for effective SEO. Furthermore, smart marketers are training consumers to be on the lookout for deals, often outside of search.

5 comments