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Local businesses often have a difficult time publishing content as regularly as they should.
They know that they need content marketing to reach their customers and build their brand, but are stuck when it comes to what to create. Or perhaps they're great at creating content, but have no idea what to measure to see if it's working.
If this sounds familiar, this blog post is for you.
In the local search sphere, one of the most important aspects of an establishment is its unique identifier, commonly known as NAP, which stands for Name, Address and Phone.
Big changes have been introduced in the way local businesses are presented on Google search results.
Finally, mobile devices are at a stage where technology meets and occasionally exceeds the expectations of the consumer.
Although not every retailer is offering a flawless and perfectly persuasive conversion bonanza when it comes to a mobile commerce experience, but most are now beginning to at least think ‘mobile first’ when it comes to ecommerce design.
Obviously the arguments for responsive or adaptive design can hardly be considered a trend as it’s a conversation that's been raging for a long while.
So let's tale a look at some other recent trends that may impact an ecommerce team’s mobile strategy.
Before we begin to understand what ‘off-page SEO’ means and the various methods that relate to it, let’s have a quick recap at what ‘on-page SEO’ means.
On-page SEO (or on-site SEO) refers to all the elements on your web page that you can control in order to make it visible to search engines.
For instance: internal linking, using a clear navigation with a naturally flowing hierarchy, search engine friendly URLs that have relevancy to the content, fast loading pages, submitting regularly updated XML sitemaps or remembering to tag your images and videos properly.
On-page SEO can be considered a technical job, although there’s nothing particularly complicated to learn if you want to carry out the basic techniques of good SEO. It’s about adopting a routine or having a checklist in place that ensures you remember the tasks that benefit your page’s visibility.
Off-page SEO requires a different discipline or skillset from the above, but the desired outcome remains the same.
Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines.
This comes from our latest Search Engine Optimisation Best Practice Guide, an in-depth report that’s invaluable for anybody working in digital marketing, looking to appoint an SEO agency, or simply trying to secure better search engine rankings.
Recently I covered some of the basic skills that all SEO beginners need to know however I didn’t include information on ‘local SEO’.
Here I’ll be rectifying that with a brief guide to what local SEO means and how you can use it to drive online searchers to your offline business.
The growth and ubiquity of the smartphone means that local SEO is more important than ever, and some of the techniques for improving rankings are very simple, and free.
Our new Search Engine Optimization (SEO) Best Practice Guide contains detailed advice on improving your local search visibility.
Here are some dos and don'ts for local SEO, taken from the new guide...
With the growth of mobile, and the increasing use of local factors by Google in desktop searches, ranking for searches in their locality is ever more important for businesses.
This is something that can benefit businesses small and large, and some of the techniques for improving rankings are very simple, and cost nothing.
For example, just creating a Google + Local listing for your business will greatly improve your search visibility, especially if your local competitors haven't figured this out yet.
Here, I've outlined why local search is so important, and asked a couple of search experts for their tips...