Posts tagged with Localised Content

Three secrets of successful global social media brand campaigns

Scaling a successful social media brand campaign to reach (and be relevant to) millions of people across the world is no mean feat.

A truly international campaign will be relevant across different countries, cultures, languages and timezones. 

The campaign might have a great creative idea at its heart, but the structure, process, management and team behind the implementation of that idea are what will define its success.

Here are my top three things to consider when scaling a social media campaign:

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