Posts tagged with Location Based

Engineering works: Transport for London’s responsive website redesign

75% of Londoners use tfl.gov.uk. The site gets around 8m unique users a month and each year receives 250m visits and growing (see the chart below).

So, a recently released beta version of their newly designed site is sure to generate a fair amount of user data.

I took a look around the site, to see what kind of user experience TfL (with BAE Detica and we are experience) have delivered.

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10 ways brands can use location-based marketing

The growth of the smartphone provides a number of opportunities for brands to engage with consumers based on their current location. 

According to stats from the Mobile Marketing Association, 26% of mobile users regularly use a map, navigation tool or similar service that automatically determines their current location.

Location-based marketing allows brands to adapt their marketing messages based on where consumers are geographically when they see them, and also what that location may tell you about their habits. 

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Digital marketing: don’t forget the message!

The proliferation of technology enabled marketing tools has been one of the most fundamental changes that has occurred within the ad industry. With all the new toys in the box however, it is important to remember not to be clever for clever's sake.  

It’s one thing to provide a product or service, another to market it effectively and quite another to encourage visitors to stay with you.

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The rocky road ahead for Facebook Places

As a big fan of location-based applications (I'm currently 'checking in' at various locations on five different apps...!) I have of course been watching the launch and subsequent spread of Facebook Places with great interest.

Now that the first batch of dust has had a chance to settle, I wanted to look in a bit more detail at some of the hurdles 'Places' may face in the coming months, if past experience is to be believed.

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