Posts tagged with London 2012

London 2012 digital legacy

London 2012 and the digital legacy

Now that the Paralympics has finished, let’s take a moment to reflect on the digital legacy left by London 2012, which has delivered the first truly digital Olympic and Paralympic experience.

The summer of sport saw ambitious projects from two of the main broadcasters, BBC and C4, and the rather more controversial, official London 2012 site.

And, for pretty much the first time, a range of mobile and tablet apps to support our desire to keep up to date on the move.

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Olympic crackdown backfires as non-sponsors see traffic surge

The Olympics is only two days away now, and LOCOG has undertaken a well-publicised crackdown on non-sponsors’ attempts at guerrilla marketing.

However, new data from Experian shows that the overzealous approach to protecting the rights of official sponsors may have backfired.

As of last week, the Olympics was the third most visited sports category online behind football and cycling, while the average time spend on an Olympics website stands at six minutes 33 seconds.

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London's 2012 social media guidelines are fair game

There have been multiple reports of social media ‘restrictions’ being enforced upon volunteers for London's 2012 Olympic.

The 70,000 volunteers – called Game Makers – have been prevented from posting behind-the-scenes updates and photos to Twitter, Facebook and other social networks. 

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The AdWords which could give you a criminal record

In 2012 the Olympic Games are coming to London. They bring one of the most strict and heavily enforced set of trademark restrictions, sponsorship and marketing rule sets in the world.

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