Posts tagged with 'long tail'
If you sell widgets, being #1 on Google for generic keywords like 'widgets', 'cheap widgets' and 'buy widgets' is the stuff of dreams.
A top ranking for lucrative generic keywords can literally mean the difference between tens of thousands of dollars a month or more in revenue and no revenue whatsoever for many businesses.
He may be selling books, but reality has not been kind to Chris Anderson. His theory that the future of business is selling more of less as presented in his best-selling book, The Long Tail, is refuted by observational data.
And his latest
novel idea - that the future of business is $0.00 - looks downright
absurd in today's economy. That's the thesis behind his upcoming book, Free. In fact, it's so absurd that Anderson had to address the elephant in
the room in a recent guest piece in The Wall Street Journal.
I've been critical of Chris Anderson's long tail 'theory', which argued that "the future of business is selling less of more".
The quantitative evidence suggests that Anderson's thesis was a bit too aggressive. In most industries, from retail to music, the 'head' is
still as important as it was decades ago.