Posts tagged with 'Louis Vuitton'
Content marketing has only a loose definition; some think of it as informational content added to a website to improve search ranking, others see it as a way to drive traffic to a website from social.
Going a little further, many brands select a content niche that often has little direct relation to their products. Creating content like this often isn’t enough; at this stage, content marketing moves into sponsorship, patronage, charity, brand association and media ownership on a scale most brands only dream of.
So who is taking content to the next level, and what scale are we talking about?
Why does the experience of luxury e-commerce never quite live up to it’s
After some big-name e-commerce launches, we’ve yet to properly
deliver a luxury e-commerce experience, so what can differentiate a luxury e-commerce site from any other?
What separates a luxury e-commerce store from an e-commerce store selling luxury goods?