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Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.
Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.
Having said that, some brands 'got' social media a lot quicker than others.
Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.
After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.
It’s your one-stop shop for all things six-seconds in length with a commercially creative twist.
September saw brilliant Vines from Samsung, Disney and Chrysler covering a broad range of topics including Halloween, classic sports footage and laptop smashing.
For even more economically delivered branded marvels, check out last month’s Vine round-up.
It’s the end of June and therefore we can finally reveal the very best of mini-movie-masterpieces from the preceding four and a bit weeks.
We have everything here from 'sweded' Ghostbusters, yogurt cruelty and donuts, so many donuts. (and yes I will be spelling donuts like that throughout the article).
So buckle up for exactly 162 seconds of entertainment. Longer if you stop to linger over my semi-insightful blathering.
Pinterest is used by more than 21% of all American adults. This is up from 15% on the previous year.
This figure comes from the last study by Pew Research, which also states the even more incredible fact that one-third of all women in the USA use Pinterest.
Pinterest drove an unprecedented amount of traffic to retail sites in Q4 2013 achieving a 50% quarter-over-quarter increase in revenue-per-visit (RPV). In fact, Pinterest has overtaken Facebook for UK referral revenue and is expected to do the same in the USA this year.
Also, with the amount of Pinterest Pin it buttons overtaking the amount of Facebook Likes on product pages, retailers are realising that Pinterest is a key way to drive sales.
Let’s take a look at how the top 10 US retailers (in terms of 2013 sales) use Pinterest.
Here are January's best branded Vines, although I may have extended the remit to include a few from late December too, as is my right as the regular publisher of this round-up. The goal-posts keep changing. I’m just like Google!
Anyway, to add some context before the cavalcade of tiny entertainments begin, what’s the latest news from the world of Vine?
It’s been a big month. Vine launched a desktop site. Yes, the major social media network that has just celebrated its first birthday finally launched a desktop site. Is it any good? Just click on my post called 13 major UX flaws on social media sites to find out. I think you may be able to guess my opinion from the title.
So once again I'm rounding-up the best Vines of the month without the aid of a search field on the very social media network that I’m discussing. Fine!
Here we go:
I’ve been feeling in a home improvement mood lately.
Perhaps just because it’s January, perhaps just because I like the way I look with a tool-belt strapped around my waist. Either way I’ll be growing a bristly moustache, keeping an assortment of spare nails in a coffee cup and seeking out US home improvement store Lowe’s for all my hammering and buzzsawing needs.
This article will take a look at how the almost 70-year-old hardware chain has recently made tremendous strides in its social media reach by treating social media not as a single entity, but by realising that audiences use different channels for different reasons and tailoring its content accordingly.
So pour some three-day old coffee into a cup that’s never been cleaned, pop your squared off pencil behind your ear and let’s begin.
Here are the top 25 US brands of 2013, according to YouGov's BrandIndex.
This is based on brand perception, acquired by conducting approximately 2.5m interviews a year and asking the question "If you've heard anything about the brand in the last two weeks through advertising, news or word of mouth, was it positive or negative?"
It seems the most popular brand of 2013 in terms of positive regard is Amazon.com, which has overtaken Ford as America's corporate sweetheart.
As of September 2013, three year-old social site Pinterest has over 70m users, and according to a study by Shareaholic, Pinterest is driving more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
There are also many instances where Pinterest has driven more sales than Facebook, which currently sits atop the social media mountain, so it’s clear to that Pinterest is an integral social media channel for retail brands.
It’s very easy for a brand to simply set up a few boards, pin some pretty pictures of their own products, achieve a few hundred thousand followers, dust their hands and walk away.
So which brands are doing something more than that and creating a deeper engagement via Pinterest?
I wrote this post on examples of marketing creative recently. Since it was popular, here’s some more brilliant marketing creative to enjoy with your coffee. Mmmm…drink it in.
In my previous post about the world’s largest brands and their social media presence, I noticed that while tech companies dominated the stats, FMCGs were still clinging on to a couple of top spots.
With this in mind I thought I’d take a closer look at how top FMCG retailers are fairing on the world’s largest social networks.
Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its business pages and new updates that enable companies to show product information on their pins.
However some brands remain unconvinced and either don’t have an account on the social network or give their pages limited attention.
So to find out who is yet to jump on the bandwagon, here is a look at how the top 10 US retailers use Pinterest...