Posts tagged with Loyalty Marketing

You have less than 200 minutes to become a Zappos.com Twitter VIP

Move over Dell. You're not the only company looking to turn social media into a medium for loyalty marketing.

If you wear shoes (who doesn't?) and want to be part of an exclusive club of VIP shoe buyers, you have less than 200 minutes to become a Zappos.com VIP. Zappos.com, of course, is the online shoe retailer whose CEO, Tony Hsieh, has made extensive use of social media, namely through Twitter, where he has over 50,000 followers.

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Is Twitter a viable loyalty marketing platform? Dell thinks it could be

Dell is one of the most prominent brands leveraging the popular microblogging service to interact with customers and potential customers and has a whole portfolio of Twitter accounts that are managed by real Dell employees who have names and personalities.

According to Dell, its use of Twitter has led to more than $1m in revenue. While that's a miniscule amount for a company that does billions in revenue every year, Dell has embraced social media like few other companies and deserves a lot of credit for making a real effort.

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