Posts tagged with Loyalty Programs

Eight of the best US digital marketing stats we've seen this week

The holiday season seems like a lifetime ago already, but it has been an exciting start to the year for digital marketing

In this first US-focused digital marketing stats round-up of 2016, we’ll be covering everything from loyalty programs to Tinder and teenagers.

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Starbucks, Costa & Caffè Nero: how do they build customer loyalty?

The votes are in, the numbers are tallied and it's official, we in Britain have turned on our tea drinking tradition and become a nation of coffee drinkers.

Today we consume around 1.7bn cups of coffee a year, with the majority of us drinking two cups a day and spending about £25 a week on coffee alone.

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Loyalty schemes: 67% of Australians prefer a card to a mobile app

Loyalty schemes are very popular in Australia, 84% of Australians are currently enrolled in a program.

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AIA Singapore creates unhealthy digital rewards program

AIA Singapore has launched a digital rewards program called Vitality for every insured customer. Basically the concept is very positive. They want to reward you for being healthy and ask you to track your behaviour online.

How this is being done is open to question though with some serious gaps in the program and some questionable creative.

AIA Vitality is apparently a “science-backed wellness programme that works to make real change to your health” so the blurb goes.

Customers earn Vitality Points by engaging in a number of activities focused on helping them know more about their health and improving it. Singaporean residents can earn Vitality Points for healthy activities such as gym, physical exercise, buying Healthy Food items and stopping smoking etc.

They can check how they're doing at any time on their account on the website.

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loyalty app

Loyalty schemes: 31% of Australian consumers want an app as well as a card

Retailer loyalty programs are nothing new, however mobile technologies have changed consumer expectations of how and when they should be able to access their account information.

Loyalty schemes still largely work off plastic cards but there’s huge potential for allowing customers to manage and redeem their points using a smartphone app. 

The benefits of loyalty apps are clear, as it allows customers to more easily manage their points and means that retailers can target people with offers and discounts.

And a new survey shows that retailers should certainly be thinking about moving in this direction, as a third (31%) of Australian loyalty scheme members want both a card and a mobile app.

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The key to Facebook's ad targeting may not be Facebook data

If Facebook is to ever rival Google's dominance in the online advertising market, many believe that the world's largest social network will need to figure out how to take advantage of its treasure trove of user data.

That treasure trove includes significant amounts of personal information that users have provide about themselves, and it grows by the day as users upload and tag photos, share content with their friends and 'Like' brand Facebook Pages.

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Six mobile marketing tools fit for small and local businesses

With mobile usage skyrocketing, it's no surprise that large brands are increasingly investing in mobile ad campaigns. But what about small businesses?

If mobile is ever going to grow into the advertising behemoth some believe it's destined to become, small and local businesses will need to be on board too. And, according to a recent study, they are.

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To succeed, brands should focus on real clout, not Klout

Few social media companies are as controversial as Klout, which seeks to measure the influence individuals have within social networks.

For some, the company, which has raised tens of millions of dollars in funding, is the "standard for influence" it describes itself as. Others are more skeptical, questioning the ability of any company to truly measure who has influence in any meaningful way.

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Five harsh truths about customer loyalty

For most businesses, few things are more valuable than a loyal customer.

Fortunately, thanks to technology and the internet, there have never been so many options for businesses looking to build long-term relationships with their customers. And these options are growing by the day. Customer loyalty solutions, for instance, look like they'll be playing a big role in the emerging market for location-based services.

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The Five W's of building an effective loyalty program

Imagine being able to visit a local business, 'check-in' by taking a picture proving you've made a purchase and receive rewards, including points that can be exchanged for cold hard cash. Looking to cash in on the rise of location-based services like Foursquare, a new service called WeReward wants to bring that experience to the masses.

The pitch to business owners: we'll get consumers to buy from you and give you a way to reward them for their "patronage." WeReward describes its service as "a global loyalty program that you control locally."

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Marketers are wasting their loyalty programs

Brands online and offline struggle to get consumers to spend money at their stores and win them over about products and services. But once they have their customers' attention, marketers often don't do enough to retain it.

According to a new report from the CMO Council, marketers are under-valuing perks, discounts, deals and other opportunities, even as customers' interest in loyalty programs grows. 

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What customers want: a benevolent Big Brother?

In the movie What Women Want, Nick Marshall (played by Mel Gibson) has an accident and finds himself able to hear what the women around him are really thinking. At first he uses it to his advantage selfishly before he falls in love.

Chances are you're not going to suffer from an accident that gives you Nick Marshall-like abilities, but fortunately when it comes to finding out what customers want, market research can tackle the challenge.

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