Posts tagged with 'luxury brand'
Recreating the luxury retail experience on an ecommerce site is a particularly difficult task and one that many high-end retailers have struggled with.
Effective web design is supposed to be about creating a simple, convenient user experience, but luxury brands apparently find it hard to resist the temptation to design convoluted sites that value glossy imagery over user experience.
In fact we've previously highlighted 17 luxury brands with poor web UX, as well as looking at why luxury brands need to focus on user experience and SEO.
Therefore when Mulberry recently launched a new site my expectation was that it would be another unusable but great-looking ecommerce store.