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Posts tagged with Lv=

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Seven inspirational email marketing case studies from The Digitals

One of the best ways of improving your digital marketing skills is to try and learn from the best.

That’s why awards season is always a fruitful time at Econsultancy, as we receive loads of entries detailing inspirational case studies from a massive range of companies.

Applications for The Digitals 2014 are currently rolling in, and to give you inspiration for your own entry I’ve rounded up some of the best email marketing case studies we received in 2013.

And to find out more about how you can get involved, read my post on 10 tips for writing a stand out awards entry for The Digitals...


Q&A: Annalaise Gibbons on digital marketing and financial services

Annalaise GibbonsMoney is an issue on everyone’s mind, with financial institutions continuing to dominate the front pages and fighting an undercurrent of public mistrust. 

We spoke to Annalaise Gibbons, from the e-marketing team at LV= (formerly Liverpool Victoria) to find out about the challenges in the financial services industry and the role of digital.