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Posts tagged with Lynx

How Lynx’s ‘Bigger Issues’ campaign helped reinvigorate the brand

Lynx's famous slogan insinuated that women would fall at the feet of any man that wore the brand's products.

In reality, the 'Lynx effect' resulted in an association of the brand with laddish culture and an immature demographic.


Axe hopes Facebook will help it engage with women for the first time

As part of the launch of a new fragrance called Anarchy, Axe is to use Facebook to create a graphic novel that fans will help to write.

A far cry from its usual – and often controversial - creative, the brand is for the first time launching a scent for women as well as men, and hopes that this campaign will appeal to both genders.