New mobile sites are normally a big deal for ecommerce retailers, but ASOS recently updated its m-commerce store without the need for any fanfare.
I can’t find any official announcements about the redesign other than a tweet from director James Hart.
ASOS has been one of the major success stories in ecommerce and we frequently highlight its services and innovations as examples of industry best practice.
And as we previously reviewed the company’s first mobile site back in 2010 it seems a good time to revisit the site and see how it’s changed, so I took it for a test run using my Samsung Galaxy S2...
With mobile commerce continuing to gather pace through the performance channel, it has been interesting to look back across the past few weeks to analyse the role mobile played over the Easter bank holiday.
With our March stats indicating that traffic through mobile devices reached 21.1% while sales were at 14.2%, it was interesting to see the impact of a long weekend on mobile usage.
We have traditionally seen that consumers turn to mobile devices at weekends. This is not particularly surprising when we consider that office workers step away from their desktops and instead use mobile devices to access the internet.
A new report investigating consumer opinions of mobile commerce has found that there is still a perception that the mobile web offers a poor user experience.
More than a third (37%) of respondents in the EPiServer survey agreed that many mobile websites are difficult to navigate, an increase from 32% in 2011.
The survey also found that consumers are increasingly unforgiving of mobile sites and apps that aren’t up to scratch.
Almost half of respondents (47%) claim that if an app is hard to use they will stop using or delete it compared to 41% in the previous survey.
People apparently have slightly more patience with mobile sites, although 38% still said that they would stop using a mobile site that is difficult to use.
H&M first launched its mobile app way back in 2010, however up until January this year you couldn’t actually use it to make a purchase.
Most major retail apps are transactional these days so it’s surprising that H&M has taken this long to make the upgrade, particularly as research shows that a majority of consumers expect to be able to make purchases using retail apps.
Now it just so happens that I’m on the look out for new some jeans, so I thought it was the perfect chance to see how easy it is to buy something using H&M’s Android app...
The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.
And new data from Adobe shows global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectively.
This is particularly impressive considering that the device only came to market three years ago, and it’s also good news for ecommerce sites.
In December we reported that conversion rates from tablets were four times higher than on smartphones, and actually peaked above desktop on Cyber Monday.
‘Market leader’ is a banned phrase at Econsultancy and for good reason, but unfortunately it’s also one of the only ways I can think of describing eBay when it comes to mobile.
The company expected to make $10bn in mobile revenues in 2012 and recent figures showed that its app has been downloaded by a whopping 43% of Android users.
Ebay has also held several high profile demonstrations of mobile shopping in London and been a prominent campaigner for improved 4G access in Europe.
I caught up with eBay's senior director for mobile commerce Olivier Ropars to see what the company has planned for 2013...
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include Google Adwords, digital video campaigns, customer satisfaction with m-commerce, mobile advertising, Nissan's social strategy and e-commerce in China.
For more digital marketing stats, check out our Internet Statistics Compendium.
Earlier this week Gucci rolled out its new mobile optimised site following several months of testing in the US market.
Since the initial US beta launch in December mobile conversion rates have increased by more than 70% and mobile revenue grew fourfold year-over-year.
The mobile site already accounts for 27% of total traffic to Gucci.com and 13% of total online revenue.
So clearly mobile commerce is important for Gucci, but has it has it provided a user experience to match?
Customer satisfaction with mobile commerce appears to be gradually improving year-on-year, to the extent that the m-commerce experience is almost considered to be on par with desktop.
The findings come from a survey by Foresee, which has been examining satisfaction scores from visitors to 40 of the largest UK mobile retail websites and apps in the UK since 2010.
It found that customer satisfaction with desktop websites in the UK scored 74 on the study’s 100-point scale, compared to 72 for mobile retail experiences.
The difference between the two channels has dropped steadily from five points to just two points in three years.
The findings obviously raise two possibilities - either shoppers are becoming more used to m-commerce so are naturally more satisfied with the experience, or retailers have adapted and improved the user experience.
Two-thirds (66%) of smartphone owners are more worried about privacy on their device than they were a year ago, according to a new survey from TRUSTe.
Furthermore, 79% of respondents said they would avoid using smartphone apps that they don't believe protect their privacy online.
This tallies with findings from a previous Webcredible study, which found that security and safety of information were among the main barriers holding back mobile commerce.
Most of the participants in the study were worried about security issues such as having their phones hacked, or infected with viruses that could lead to their personal details being intercepted or stolen.