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Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before.
But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?
Marks & Spencer has just launched new localised ecommerce sites to cater to Australia and New Zealand.
Previously, Australians could shop online via M&S’s UK-run website, which delivers to 30 countries worldwide, but now they have localised payment, content and returns.
I've had a look through the site, trying to spot best practice or any teething problems. Here's what's worth knowing.
It's that time of year when retailers report on Christmas trading, so I've rounded up some of the key ecommerce figures.
As IMRG reports, ecommerce continued to grow, with the market worth £104bn in 2014, up 14% YOY.
Not every retailer had a great Christmas though...
Everyone knows that click and collect is a hugely popular delivery option among shoppers, but it seems that some retailers have failed to adequately prepare for the Christmas rush.
Tesco has already suffered a fulfilment disaster after failing to deliver loads of Black Friday click and collect orders on time.
In the run up to Christmas, which British retailers are going the extra mile to fuel their sales?
Christmas campaigns have become as much of a staple as turkey and brussel sprouts - get it right or face the wrath of the people.
Although we would rather have a face full of mince pies washed down with mulled wine, it’s British retailers’ Christmas campaigns that are right in our face this November.
Store locator tools are hugely important for multichannel retailers, with their importance increasing due to the consumer shift to mobile and our reliance on digital maps for directions.
This was a point hammered home to me over the weekend when I was hopelessly wandering the streets of Catford trying to find a Tesco Superstore.
Store locator tools seem a very basic part of modern web design, yet clearly not all sites manage to get it right.
The importance of giving people useful, local information is further underlined by data published by Google.
It shows that 40% of mobile searches have local intent, while three out of four mobile searches trigger follow-up actions, whether that be further research, a store visit, a phone call, a purchase or word-of-mouth sharing.
With this in mind I’ve taken a look to see which brands have great mobile store locator tools, but first here's a look at a few features that need to be included.
There’s no such thing as a free lunch, right? But in the world of content, there is.
In this world, gone is the thinking from consumers that if something is free, it’s not going to be worth the paper it’s written on.
In the UK, British Airways, M&S and Sports Direct are some of the brands that are surprising and delighting consumers by using good content to tap into their love of TV, fashion and adventure.
Way, way back in 2011 we published an article looking at how 26 commerce sites presented their mega menus.
This refers to the drop-down menus that are generally situated within the horizontal navigation at the top of a webpage.
Web trends and UX design have changed in the intervening years, in large part due to increasing consumer adoption of mobile and new technologies such as responsive design, so I thought it would be interesting to revisit those same sites to see how they've evolved.
Here they are...
When the news about Marks and Spencer’s sales results broke a couple of weeks ago it immediately got my attention.
The Chief Executive and other senior figureheads clearly laid the blame of the 8.1% drop in sales and resulting share price dip on the launch of its new website.
The new site comprised a smart redesign coupled with a platform shift from Amazon’s services to its own.
There have been many documented cases of website usability causing a huge impact to revenue (the $300m button being the most famous) so I wondered whether this too was one such example or whether more cynically perhaps, the City had been handed an unfortunate scapegoat.
High street stores are getting their mojo back, so what can ecommerce do to engage the consumer?
Here are just 10 features that help to keep customers engaged on ecommerce websites. If you've seen any innovative new features from ecommerce companies, please let us know below.
For all things engagement and optimisation, why not attend the Festival of Marketing, in London, November 12-13th.
Twitter is a great medium for creativity. Just ask our own social media manager Matt Owen.
One useful tactic is embedding an image, which allow brands to grab extra space in their followers’ feeds.
You won’t have failed to notice that Twitter automatically previews a small part of embedded images, but you may not have realised that some brands are much better at making the most of this opportunity than others.
I’ve previously blogged 10 brands hijacking Twitter feeds with creative preview images, and now I’m back with more useful examples.
Not all of them fit perfectly into the preview window, which is a neat way of essentially using an embedded image as a display ad, but they are all eye-catching and worthy of praise.
So, here they are then, 16 tweets that will hopefully inspire your own social efforts...
Here are some of the most interesting digital marketing statistics we saw last week.
Statistics include London Fashion Week, online reviews, real-time marketing, mobile conversion rates, Google click-to-call, and automotive sales on eBay.
For more digital marketing stats, check out our Internet Statistics Compendium.